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A place for data & analytics people in Advertising and Marketing to share and ask anything you want!
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I always find it hard to to allocate budget and resources effectively across different marketing channels/ campaigns. What are your top hacks? Do you use AI to help make these decisions?

Looking for a Sr. Level data sciences lead for a mid-size independent agency. Awesome people and environment. DM me if interested.

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What kind of education did everyone get? Did you get a business degree or a Marketing/Liberal Arts Degree? I have an English and Communications Degree…I'm not sure how I ended up in analytics

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Does everyone work for an agency here? Does anyone work for a single private brand? If so, do you notice that you have a lot of downtime where you have to pretend to be working so your manager feels l… more

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How does everyone explain their job to their family? Every time I try, I can see their eyes rolling to the back of their heads. 🤣 I need to figure out how to simplify things for them.

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Looking for an internship or part time job..please let me know if anyone can help

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What is everyone’s go to mid-afternoon pick-me-up? I’ve been downing coffee and protein bars but they aren't hitting like they use to.

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What tools does everyone use for data analysis? There has to be better options than Google Analytics.

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Let's say I have a list of credit cards from one base of customers who bought an ultra-premium product and a list of credit cards from a base of customers who bought the regular version of my product.

Is there… more

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Does anyone have to combine the data analytic side of marketing with the creative side? Is it possible to be great at both skill sets?

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Does Zenith give bonuses to manager level?

likefunny

My company's giving me money to spend on professional development, and I need ideas! Got $300 burning a hole in my pocket. What are your go-to courses, associations, or other resources?

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Is AI coming for the data analytics field? It sure sounds like our jobs might be on the chopping block. 😔 who's worried?

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I am looking for talent in the following fields
Abinitio
Qlik
ToughtSpot

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Has anyone done data analytics for an agency and for a private client? Which is better/tends to pay more?

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I have a strong background in Advertising and Marketing, backed by successful product campaigns driven by deep insights into the target audience.

A year ago, I shifted into Data Analytics to merge this expertise. Despi… more

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Master of Science Digital Marketing and Analytics- how good is this course? My son wants to pursue this and I am a bit confused

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Happy Solar Eclipse Day! How many of your clients have been incorporating the Eclipse into their marketing? What do the results look like?

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When does data & analytics start becoming data science?

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Brand Managers - What are you pain points/challenges do you face when optimizing keywords?

(For context, I'm a Data Scientist and I'd love to hear your thoughts on how I can help solve some of … more

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Hi All - I was just laid off from Intel from my Analytics & Insights role. I also have project management experience so if anyone is hiring or has any leads, I would highly appreciate it.

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I've been working for a company several months now and they're gradually going under financially. No one has said anything about layoffs or declaring bankruptcy, but I also don't want to h… more

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New here but I have been dealing with some major anxiety about AI taking over my job in the next year or so and I have no backup plan. Is anyone working on a plan for when they are replaced by AI?

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🌟DATA DISCOVERY🌟 Share something new that you found or learned in data this week that might interest others!

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Curious to know what your hourly rate ends up being after deductions. I'd like to get into independent consulting and I'm not sure what to charge.

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How often do you actually use Python?

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Is anyone out there using Winmo, Pathmatics or MediaRadar for competitor analysis of social spend across channels? I'm not in a position to afford a subscription to these, but would be keen to hea… more

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Any insight on working for Pinterest in data science/management?

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Anyone hiring remote part time or consulting analyst? Trying to find a sustainable supplement to my salary and gain additional knowledge/insight in the field. I have 5 years experience with data, mini… more

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Any suggestions for a career pivot for someone currently in the data analytics field? It's become extremely competitive

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What apps do you use on your phone to assist with work tasks/projects?

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Has anyone found a good time series forecasting model that can incorporate media spend and give us anything remotely accurate beyond 90 days? ALTERNATIVE QUESTION: how are you helping with forecasts f… more

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Top ways to keep on top of media measurement industry eg new techniques and ideas ?

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What's your project management system of choice?

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Curious to know what degree or formal training you have that isn't directly related to D&A.

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Hi, I am looking for an opportunity in these roles (Data Analyst/Business Analyst/Data Scientist).

About my profile:

Completed MBA in Information Systems from the US and worked there as a Data Analyst for 2 … more

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Are you the sole data person or do you work on a team?

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🌟DATA DISCOVERY🌟 Share something new that you found or learned in data this week that might interest others!

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Alternatives to Tableau that you use?

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