Starting An Agency - Q&A 8/21

Chat with Anselmo Ramos, the Founder of DAVID and Gut, about what it takes to build an agency and creative cultures.

Who do you think would pose a bigger threat to creative agencies like ours. The Vice type? Edelman type? Sid Lee type? Mediamonks? Accenture? Media Arts? Dollar Shave Club? Red Bull? Ryan Reynolds?

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Hi! Do you think it’s possible to start an agency as a minority without it being known as a agency that only caters to other minorities? Cont.

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If one of your major clients(m) came on to your senior art director(m), and after being rejected decided to pull their business from your agency unless you fired the AD. What would you do?

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What makes you fire a creative?

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I want to work with you someday. I won’t stop til I do. Anyway, which is more important for young creatives: the talent or the hard work?

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This is a lot of fun. Thanks for all the great questions! I’m boarding a plane now. Will not be able to answer new questions. But will keep answering tomorrow all the questions posted so far! Txs!

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likeuplifting
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Wondering, one day in the future I’d love to work there, (I’m not asking for a job), what I want to know is, what do you look for in a creative? what makes someone stand out more than their resume?

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what is the best advice you can give to a junior creative? 🖤

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What are the qualities important to you in a CD’s personality? Having nothing to do with work or talent... Purely personal level

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Will you sell or stay strictly independent? How long more to go before you open GUT in Europe and Asia?

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The way the industry is becoming, do you reckon you’ll have more freelancers or full-timers in your agency?

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Need to stop a bit to pack. Will keep going on my way to the airport!

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As students we’re encouraged to push value-based advertising (especially during awards season). Do you think value-based advertising is the future? If not, where do you see the industry shifting?

likesmart
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Any ad nerds out there? Back in the day I would use my lunch money to buy expensive imported award annuals. Prove me you’re an ad nerd.

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likehelpful
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Do you have a trick to presenting initial concepts or ideas to clients? Is there a structure you prefer or is it different every time.

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When you’re running a brand new shop and pitching new business, how do you balance your time and avoid doing free work in the form of pitches you might not win?

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Hello Anselmo Thank you for taking the time to be on here and answer questions. Are you currently hiring juniors? And what are 3 things that you hate about junior/student books? Thank you.

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I am a young copywriter, living in Miami, working as a copywriter but in an agency that is not only creative focused. How do you make that jump to the real shops with not the best portfolio?

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Could you work on a brand/industry you don’t like or agree with?

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Hai!

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