Brand Strategy

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A community for Brand Strategists and professionals interested in creative strategy.

Pharma Kids: what’s up with Patients and Purpose? Good things/Bad things?

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What is the salary of a senior Strategist?

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Who’s your favorite boss or department head you’ve had in the industry?

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Any MBA success stories? I just got accepted into a M7 part time program. Currently a mid-level supervisor looking to quickly grow in my agency and then ultimately move client side.

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Any other strategists have their spouse, lover, partner tell you “you just like to argue” ? My view is while I like to debate I don’t like to argue (the later being infused with negative emotion/pai… more

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I’m looking for someone to give me a run down or walkthrough of any of these tools: Netbase, Sysomos, Helixa, Rival IQ, MRI Simmons, QUID, Statista, CB Insights, Zoomph, Clear Decisions, Magid eDNA … more

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Anyone know of any online debate clubs or found studying debate helped you as a strategist? If so how did you learn?

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Any great archetype exercises for a brand identity workshop?

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What are the most disruptive things a Strategy Director can implement in their agency?

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Redownloaded Twitter- who should I follow?

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True or False - you can tell Mad Men is a work of fiction because no one ever second guesses the strategy.

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Is it just me or are lot of "digital technologists / futurists / social media experts " are full of sh**t. They often use a lot buzz words and confusion to distract from their lack of craft … more

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Have any strategists made the move over to consulting or client-side as a brand manager? Curious about your experience/why you made the move...

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How is working at Lippincott? Do they only hire MBAs?

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Anyone have any experience with sparks & honey or their platform Q?

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Looking for a strategy practice partner to complete a deck of strategy exercises with. I’m thinking 1-2 exercises and a zoom call a week. Anyone interested?

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Does anyone have a link to that Google sheet with a huge directory of advertising talent looking for work? It was global, and included lots of strategists.

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How do you keep positive ? Everything was going fine at my new gig, really smashing new projects, positive feedback. Recently a few things have gone bad tho , plus COVID, plus the big account I was d… more

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How much does a mid-weight strategist earn at Wunderman? Ballpark

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Has anyone had any success in dressing up, or dramatizing client workshops via virtual platforms? Any exercises prove to be helpful in bringing the pre-covid showmanship? I have one coming up after a … more

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Any strategists out there make the move to the media side of strategy? What did you like/dislike about it? I’m seeing more and more roles out there like this.

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What would you qualify as differences between different levels of strategy leaders? Between director, group director and VP - what are the expectations, value and responsibilities that define progress… more

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Thoughts on the title “Creative-Strategist” ?

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Shepherd in Austin is hiring Jr. analyst and you can work from anywhere in the US!

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Anyone else confused and nervous about Trump's new visa ban?

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Publicis "outcome " marketing ... Anyone working on that shit ? What's the deal. Smells like devaluing the agency world yet again

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Any recommendations for boutique/contemporary research partners or reports?

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Has anyone ever worked with Mark Pollard or Julian Cole? Are they as great as they seem?

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Have you ever had to take a role that was 50% account work and 50% strategy? I have hesitations as I’d like to spend all of my time focused on brand planning instead of dealing with clients. Thoughts?

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Has anyone made the transition to a product marketing role in Tech? I know there are threads about moving client side but product marketing seems to have it's own set of nuances vs traditional in… more

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Hi everyone. Mid-level French strategist planning to move in London or Amsterdam. Any agencies hiring there or everything is still on hold? Thanks

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Any freelancers or strategy consultants out there willing to share advice on how to make the transition from agency work to independent? What do you love about being on your own? What do you hate?… more

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Best digital ad industry blogs to follow? Cheers!

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Any strategists/creatives here who’ve worked or lived in the Nordics (Denmark, Iceland, Sweden, Finland, Greenland, Faroe Islands)? Would love to run something by you and get your thoughts on it.

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Client just gave us a brief and the comms goal is “[client brand] is the brand for me” Am I just cynical and jaded or is this the most unhelpful bit of marketing language on the planet? My hospital wa… more

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What’s a must-read book for strategists?

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Hoala are running their course online this year. Any thoughts on it? Worth the time?

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Looking to make that jump to mid-level - any LA agencies hiring right now?

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Do strategists need a portfolio? I’ve never been asked and have always been able to talk to my thinking and work.

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