|

Brand Strategy

13351 members
A community for Brand Strategists and professionals interested in creative strategy.

What is a Brand? Seriously, what is it? What is that special thing that turns a business into a brand and not just another company

like
Arrow Icon

I want to learn more about Brand Personality and Verbal Identity. Where should I head to?

like
Arrow Icon
likefunny
Arrow Icon

Anyone have any good diversity training resources?

like
Arrow Icon

Looking for audience profile building data like Simmons, Yougov or GWI. Aside from FB audience insights & Yougov audience explorer, ya’ll know of anything free (including free trials) or relativel… more

like
Arrow Icon
like
Arrow Icon

Anyone know where I can find PDFs of Jay Chiat winning cases? The most recent ones I’ve seen floating around are from 2017.

like
Arrow Icon

Need some fresh inspo. Hit me with your fav places to find audience insights and/ or data (free or low cost). Consumer primarily

like
Share this 🔥 post
Arrow Icon

Due to the scarcity of products during the pandemic, most people are having to buy brands they normally wouldn’t. How do you think this will change branding and advertising? Has this opened the door t… more

like
Arrow Icon

Looking to hire a brand strategy lead to join my brand & creative team at a fast growing series B tech co. Well funded, fun product that’s currently in very high demand, and lots of fun brand &… more

likeuplifting
Arrow Icon

What are the best tools / platform / software to measure brand awareness, sentiment, favorability?

like
Arrow Icon

Can you think of any brands that trade on the psychology of personal growth? Example: noom, peloton

like
Arrow Icon

Please tell us what you think and know about Digitas as a home for strategists. Are there marked differences in career joy by level (eg Director vs VP) or customer? Are support resources and expectati… more

like
Arrow Icon

I am working on becoming a VP which entails having VP level conversations with clients. And for that, I need to understand what that looks like, so I'm thinking copy the best! So what are some a… more

like
Arrow Icon

Posted this is another bowl but thought this group may be able to relate/help. Does any one find YouGov Profiles tool completely unintuitive to use? Or is it just me?

like
Arrow Icon

Strategy Director looking to make the jump to Senior Director or GSD at an east coast creative agency. What shops have really great strategy cultures right now? What would be your dream list of places… more

like
Arrow Icon

Looking for a freelance brand strategist we could tap into for pitches. Thx Steve

like
Arrow Icon

What's the difference between Senior Strategist and Lead Strategist?

like
Arrow Icon
like
Arrow Icon

Current associate strategy director and looking to stay current in my skills. What courses have you taken or publications do you read to learn more about strategy?

like
Share this 🔥 post
Arrow Icon

What are examples of roles outside the world of marketing in which (former-)strategists have successfully translated their skills?

likehelpful
Arrow Icon

How does one go about hiring a market researcher? I just posted the roll to LinkedIn and it was a crash and burn.

like
Arrow Icon

Starting to think about making the switch from agency to brand side. Any tips from strategists who have already made the jump? And is there a level at which it makes the most sense (i.e. should I wait… more

like
Arrow Icon

Is Bamboo Crowd real? Has anyone landed a gig through them? I was stood up by one of their recruiters four times and ghosted by another, which is making me wonder if their listings are worth pursuing.

like
Arrow Icon

Any seasoned brand managers willing to help a new one out? I have $450,000 to use over the next three years to effectively grow a new e-learning non-profit. Right now I’m dedicating it mostly to searc… more

like
Arrow Icon

Thinking of switching to marketing at a non profit or university comms role. Any skills I need to get under@my belt before starting to apply or do you think there’s enough overlap to just learn on the… more

like
Arrow Icon

Any good examples of mid-level resumes?

like
Arrow Icon

Inspiring media or comms strategies - any examples? I need an organising thought and clever way of phasing some activity for a global human rights campaign, huge brand. We have the creative strategy a… more

like
Arrow Icon

Anyone have links to job boards for hiring diverse/underrepresented talent? Or a place where talent posts looking for jobs?

like
Arrow Icon

Looking for suggestions for press titles, blogs or organisations to partner with to create content for an audience of people working in branding.

like
Arrow Icon

2021 is coming... what new tools are you going to adopt? Any of your best tools for brand content management? Why?

like
Arrow Icon
like
Arrow Icon

EVERYONE (Ari Gold Voice). My friend just got canned from SEO hell after 4 years and isn’t on ‘the bowl’. Can everybody leave some kind words here I can show him so he knows that his future wife and kids (that are a long ways away) are very happy for him. Thank you to all and to all a good night!

Post Photo
uplifting
Arrow Icon

What are your favorite newsletters?

like
Arrow Icon

I‘m working on my book and wondering if anyone could share inspiring or interesting strategist portfolio sites?

like
Arrow Icon

What are your favorite research platforms and for what purpose?

like
Share this 🔥 post
Arrow Icon

What are the most impactful conferences, talks, masterclasses, trainings, etc that you’ve attended in the past that have made you a better brand planner? Looking to join/ attend a few next year.

like
Arrow Icon
That was just a preview…
Sign Up to see all discussions
  • Discover what’s it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.

Please enter a valid number