Brand Strategy

12336 members
A community for Brand Strategists and professionals interested in creative strategy.

Who are the best strategy / planning / insights recruiters or talent agencies you all have worked with? I’d love to work with someone (maybe independent) who can help me build a diverse team!

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Hello! I’m new at fishbowl and would love to use this platform to grow more professionally through active listening and advice. That being said, I’m a strategist with the resume of a media person. Can… more

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Maybe it’s just me but I feel like I see those commercials for Safelight car window repair 9 zillion times a day. That annoying jingle. I don’t get it. How often are people getting their windshields r… more

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Did anyone win that Lilith games 'rise of kingdoms' pitch in the end?

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Anyone familiar with the Mini MBA run by Marketing Week’s Mark Ritson? I’ve seen a lot of promotion of the program in the last few weeks and it starts tomorrow. Curious if anyone has either done it, o… more

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What is the best advice you got as a junior strategist that has made you a better strategist or better in your career?

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Opinions on pre-hire assignments? I’m in the final stages of interviewing for a senior strategist job and they’re asking that I put together a robust presentation to refresh a program. They want me to… more

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do people ever switch from in-house strategy to agency? as far as I can tell I do the same things as an agency strategist does, at least have the core skill set down, but I worry agencies never look a… more

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Hybrid creative/strategy roles: is there desire for it in the job market? I’m boxed into creative based on experience, but strategy is all I think about. At the point of debating an online MBA.

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Has anyone else checked out the Strategy Sheroes podcast? The host’s accent is so calming and the convos are super sharp.

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Are there any actually useful Slack channels or similar groups for strategists? I’m not enjoying Ladies Who Strategize.

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Agencies with under-recognized strategy departments?

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Which excel tools do you use to simplify your process, sort through your data easier and to be able to identify key figures quicker? Trying to move into strategy and believe this would help move thing… more

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Where do you go for fresh insights and inspiration beyond the usual customer future casting reports, mintel, social media, etc ?

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Does anyone have recommendations for training / courses on how to run better workshops, design-thinking exercises, brainstorms etc? internal and with clients, can be remote or in-person-focused. I hav… more

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Best nimble research partners?

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What are your top questions about strategy, working in strategy, or learning about strategy? Compiling a list of questions, would love any and all questions!

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I applied for a job at a WPP agency. It looks like they’re going to send an offer my way. However I definitely stretched the truth in my resume. In the background check what do they look for? Do they … more

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Hi strat 🐠 ! Working on a few ways in to getting more consistent customer feedback for one of our brands and I’ve only found about 3 vendors who do panels....any recos? And / or brands like Spotify w… more

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Any recommendations for presentation skills courses?

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I keep seeing openings for strategists at Wolff Olins appear and then disappear. Are they real or just fucking with us? Haven’t heard about anyone new they’ve hired. Is omnicom even letting them hire?

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When you were a junior, did you ever feel like some days you had no idea whether or not you were good at your job? Strategy is such an abstract practice, it’s hard to know if you are any good...

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Best global brand agency?

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Anybody ever have a marketing/strategy role at a film/tv distributor or streaming service? I recently worked on a few briefs involving film/TV and loved it so much I’m thinking of reaching out to stud… more

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I don't know how to pitch strategy work to a client because I don't see the value myself. I recognize I very well could be wrong so would want to better understand it using a current example … more

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What kind of questions could I expect out of a mid-level strat interview? How can I demonstrate that I’m ready to move up the totem pole?

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Does anyone have a good lead on where to find research backed customer journeys? Either generic for an industry (like restaurant) or for major players in an industry (like chili's). I am fairly ne… more

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Less of a question, more of a request... stop asking your junior BIPOC strats to work on BLM briefs because they are the only voice of color on your team. In a time where we need support grappling wit… more

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How do I get my team to adopt a learning agenda for the year? Anyone seen any templates or frameworks for putting in place across campaigns?

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Why is it that creatives are paired with partners but not strategists?

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Now that CX seems to be in every agency, what will be the next big thing?

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What kind of help are client needing the most in your market?

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Just came out. A good read so far.

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Has anyone switched to client side? I like my job and what I do but I also wonder what would it be client side? How do you find client jobs within brand strategy AND can this be remote? I wouldn’t min… more

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I have the opportunity to develop the brand strategy for a start up. I have previously only ever worked with large companies, primarily helping them use brand strategy as a tool for repositioning. Thi… more

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