Brand Strategy

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A community for Brand Strategists and professionals interested in creative strategy.

Any advice for when a client is unwilling to engage in brand strategy? They keep repeating “we just want a logo!” Im close to firing the client out of principle and frustration!!

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Those who can’t do, teach. So easy to seem smart about strategy on twitter and slideshare. Also easy to tell who has never done it for real, with a tough client poking holes in everything. So easy.

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Usually I feel excited to dive into work/research. All of my work has shifted to COVID response-related projects and I spend the workday reading sad predictions for the future so client can adapt. 1/2

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Is a Strategy Executive less senior than a Junior Strategist, the same or more senior?

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Interested in doing hands-on strategy learning. I’ve built a rapport with my agency’s creative strategist. would it be in bad form to ask if I can chip in on any projects he may need a hand with?

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Any advice for mid levels on possible work (freelance), related-even if not directly strat, that could hold us over if we get laid off and there is a lag to another full time job?

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Anyone come across white papers / webinars on how brands can best navigate the pandemic that are actually useful and not agency self-promotional nonsense?

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What are the biggest challenges you face as a strategist in your day to day?

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How are people doing qualitative research - what’s the mood or appetite for it right now? A welcome diversion or insensitive intrusion?

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Can we finally stop saying “make it go viral” now? Pretty please?

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Darien here 👋🏾 bowl leader & organizer for strtgst.co. We saw there were still folks not taking COVID seriously so we made a brief to help change that. Take it. Spread it. Refine it. Do all the things to it. https://docs.google.com/presentation/d/1jxWKpMu8Miv1J_Yg7cjN9Cdk7YJweMk1eytwtjxNe9I

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Collective brain pick here: Looking for examples of brands who’ve managed to turn a complex, scientific, or technical idea into something easy to understand. Visual mnemonics welcome (cont’d)...

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Any good brand strategy case study resources/tips? 🙏🏽

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Social engineering: critical to slowing the spread of covid-19. Anyone whipping up strategies to save the world as they stress out from home?

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I’m about to start a new role as a brand strategist. What are some goals I should set for myself in my new role to be the best brand strategist I can be?

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I’ve had a few strat directors, all but one parcel out speaking time for me both w clients and first thoughts in internals for growth’s sake. My current not so much. Directors: what’s your approach?

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Can someone clearly explain the difference between “brand” buzzwords/terms? What’s encompassed in each? Identity, personality, image, essence, (others?)

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Anyone ever hear of a rule that requires employees of a WPP agency to inform HR or their manager before applying for a job with any other WPP agency? Recruiter says I need to do so before meeting.

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