Data & Analytics in Advertising

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A place for data & analytics people in Advertising and Marketing to share and ask anything you want!

Anyone here doing data science work for philanthropic work? Or know ideas of how to use these skills for something in the philanthropy, nonprofit, charity areas? Aka something super helpful to people

likeuplifting
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Really, making ads more viewable makes them more expensive? you don't say 🤦‍♀️

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Anybody attended Measure Summit? What was your fave session?

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Looking for recommendations for a data source that provides insights on paid social media. TIA

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I’m hiring to grow my analytics team in New York, with Reprise Digital, part of IPGMB. This is a great opportunity to join a growing agency (yes still) and a growing team, see the links below and re… more

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Anyone learning Python specificallly to be able to use Google Cloud Platform APIs such as Natural Language/Vision/Video Intelligence at scale? Any good resources besides GCP documentation?

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Where does your analytics/marketing sciences department fit into your organization? Does it sit in media as a reporting function? Does it handle basic reporting and advanced analytics or are those han… more

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When is it time to go client side from agency? I’m not looking for a new role but a contact has a contract to full time placement that is for a stable company and sounds like a significant pay raise. … more

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Anyone work at Demandbase and willing connect?

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I have interview with QuantumBlack for data engineer role. Any idea on how interview patterns would be like during this pandemic?

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Was recently turned down for a position because I did a good job of talking about reporting and workflows, but couldn’t articulate how I helped drive business KPIs, come up with a new way to look at a… more

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I have an opening on my team for someone with 2-3 years experience, solid at SQL and understands databases, has a passion for expanding their role into other areas of marketing analytics, and wants to… more

likehelpful
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Posted in the media chat but someone suggested this bowl. Any recommendations for where to begin on setting best practices regarding ad frequency capping/creative wear-out or wear-in ?

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Does anyone have tried and true favourites for a dashboard tool for social media reporting?

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What are the best to keep in touch with different technologies that you are not using in your current role. Like I used to use R, sql and tableau a lot but my current role is more on functional side.

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Hi! I’m thinking to enroll in a Masters in analytics/data science program, I’m in NJ/NY area, are there any affordable and reliable schools which offer part time MS?

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Anybody here have testing process issues with doing Tableau’s certifications? I did more than enough prep work but missed the minimum score needed by 2 points and feel like poor testing process is at … more

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Who do you think is doing ROI modeling and predictive analytics the best right now? What makes their model the best? We’re looking to level up our analytics beyond the basic dashboard and optimization… more

funnylikehelpful
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Needs some ideas for scenario planning optimizations! Currently have a model to predict conversions given media spend, I can adjust spend up and down to create different budget scenarios and send to m… more

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Thoughts on Tableau vs Power BI?

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Who is doing meaningful earned media measurement these days? Most of what I see relies impressions to assess impact and that doesn’t seem the most useful to me.

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Has anyone in this bowl made the switch from Digital Media Buying to Data Analytics? How did the progression go?

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Hello! My team is looking to hire a contractor to fill a Product Analyst role. We’re a start up that’s recently been acquired. Ideal candidate has solid SQL skills and is comfortable managing a BI pla… more

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iProspect has some openings on the analytics team if anyone is looking! Manager NYC, Lead Analyst CHI and Analyst CHI.

likehelpful
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I'm not mad about ADH or anything

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likefunnyhelpful
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Facebook Data Scientist- Product Analytics role Have the hiring screen coming up. The recruiter sent lots of resources and I’ve been doing some prep. Any tips on what to expect and how to wow them? … more

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What are some of the top job boards/ recruiting companies for marketing analytics?

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Looking for examples of what statistical hypothesis test to use in different digital advertising specific situations.

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What’s one thing you want to achieve in your career before EOY (besides keeping the job)? Mine is to automate all reoccurring reporting tasks for my team 🔁📊

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I’m planning on going for a master program, still debate on the programs of data science/business analytics or computer science. I like math, and love logic. I saw some people say “going to data sci… more

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If you could get your company to cover costs for certification and / or trainings what is your dream list?

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Looking to transition out of of O&G and into tech. Has anyone else made this move recently? What do the prospects look like out there for a Data Visualization Developer with 3 yrs. experience?

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Is 90k a year for a data science manager in a large marketing agency sound low? 3 yrs of experience, no grad degree but one of the strongest members on the team.

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I have multiple years of market research experience but as I am currently looking for a new role (thanks Covid) I am noticing requests for knowing Python or R or SQL. I’m trying to build my skill set … more

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Anyone really good with Adobe Analytics? I have a consulting opportunity. DM me.

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What is a typical salary for a Data Scientist at a management level that’s 1 or 2 levels above entry? Looking for insight both within the tech side and tech consulting if possible.

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RESOURCES: Can we keep this thread open for ANY resources within the domain - it could be anywhere from a book that introduced you to Stats, to an interesting article online that helped you grasp/visu… more

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What does your Leaning Agenda and Measurement Plan look like?

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