Looking for an enterprise social media listening tool. So far I’ve vetted Brandwatch and Sprout Social — Brandwatch seems to be a more robust solution. Does anyone have any experience using it?
Data & Analytics
Do you all send reports in powerpoint/excel or custom dashboards? Do any clients accept dashboard as deliverable?
Hi Folks, does it make any difference if someone wants to earn post-grad degree online vs On-campus (specifically in Marketing Analytics/Data Science) from a reputable college? Will it be helpful?
I'm looking for people who wants to redefine the meaning of "analytics" in agencies - because analytics is NOT reporting. Building the dream. Drop me a message.
Favorite educational materials or classes? I’m feeling rusty after a year of what’s felt like non-stop “social listening” projects and trying to dip back into the performance world.
Anyone have experience at Epsilon-Conversant post Publicis acquisition? Is it a positive change for the company or are they experiencing the same raise/hiring freezes that Publicis has implemented?
Everybody wants a dashboard but it feels like nobody remember the purpose of a dashboard anymore. So what’s the purpose of a dashboard? Is it just for vanity or to prove that the team is “data-driven”
Hiring Data Strategy positions at all levels—Data Strategist to Director—DM me for info or to chat about it.
Hiring a (very) junior data strategist in a Brooklyn based independent shop. DM me with any leads!
Social listening pros. Is google ads keyword planner the best keyword building tool? I have lot of ad hoc projects and looking efficient way to help build initial keyword lists for config.
Any data fishies that would reccomend working for their data team/agency? Seeking positive inclusive non-bro culture. Emphasis on merit based promotions/raises rather than those who are loudest *sigh*
Anyone know a good AI based creative testing platform? How much does it cost per creative? I've heard Blue Ocean, Picasso Labs, Peggy Olsen named but am sure there are others. Pros/Cons?
Recos for an attribution vendor to measure offline sales/visits from digital and traditional media. Does that really exist yet or is best to stick with MMM?