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Data and Analytics in Advertising

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A place for data & analytics people in Advertising and Marketing to share and ask anything you want!

Data 🐠 I need current market rates for analytics freelancers. Work skews toward true marketing analytics (reporting, dashboards) but will also include things like social listening or light audience … more

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Relatively quiet Thanksgiving week since I can't go home to be with family. Thinking of learning something new.. What's good to learn in a few days?

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Hey folks new OTC CPG client-side marketing guy here. Looks like I joined a team with little/no sophistication in database/customer segmentation. I’m not super familiar with logistic regression models… more

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Thoughts on GA 4?

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Which agencies have a dedicated “data operations” function?

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Anyone has sprinklr experience and is available to onboard ASAP? Will be working on a gaming project with an agency on the west coast. Dm me if you are interested!

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Favorite books on data visualization ?

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Any recommendations for market research companies that focus in healthcare?

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Client is asking the million dollar question on what would be their ROI on running a super bowl spot. Any models or partners that anyone has used on how to project outcomes?

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Looking to hire for the following roles (all media planning/buying): • Director of Performance Marketing - fulltime salary + benefits (Illinois preferable - can discuss remote options) • Google Ads … more

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Frequentist or Bayesian......which one are you?

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#gigalert Due to organic growth with some blue chip brands I need a number of roles filled across brand and performance analytics at a few levels. Remote considered. Director - need a strong brand … more

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Favorite websites and sources for election forecasting and insights.

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I've been asked to do a comprehensive marketing analysis for a client but really don't know what to charge. I prefer to charge a project fee over an hourly fee. As a project, what would you ch… more

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Got asked today best way to gather our own (agency's) 1st party data. My first thought is develop our own pixel to capture user data (ip, email, device ID) and store that in a database, then use i… more

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Any recommendations for trades, journals or publications with a focus on marketing science, DS/DA in advertising and beyond?

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Struggling to decide if I should pursuit higher ed, majority of my superiors do not have higher than BS but curious if this bowl thinks to remain competitive some kind of Masters is going to be worth … more

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How does your agency define analytics? Your client?

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Has anyone found that not using PayPal decreases conversion rates? Weirdest thing ever.

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Anyone work on interpretable modeling to inform strategy? Not posthoc analysis on tactical models, but finding actual causal effects that can be extrapolated on. Any notable takeaways, or specific res… more

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Tips to stay motivated and cut procrastination? I started a new client side job remotely a few months ago at the beginning of covid. I know that I'm extremely lucky to have landed a role during sh… more

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Anyone explore the “attention measurement” space? Any vendors worth exploring other than TVision and Adelaide?

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Thoughts on “fake it til you make it”? I was approached about a role for which I do not feel particularly qualified. And I’m an excellent interviewer. It’s a bit premature, but how far have some of yo… more

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Thoughts on MightyHive, specifically their data practice?

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Hi All! I’m thinking to enroll in MS data Science program, do online programs really provide value/quality? How recruiters considers them? I saw Georgia Tech is offering online MSDS for@under $10K, no… more

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How do you approach when clients ask your team to project ROI for each tactic in a pharma campaign?

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Best resource to learn SQL?

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What are you learning these days?

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Anyone here doing data science work for philanthropic work? Or know ideas of how to use these skills for something in the philanthropy, nonprofit, charity areas? Aka something super helpful to people

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Really, making ads more viewable makes them more expensive? you don't say 🤦‍♀️

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Anybody attended Measure Summit? What was your fave session?

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Looking for recommendations for a data source that provides insights on paid social media. TIA

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I’m hiring to grow my analytics team in New York, with Reprise Digital, part of IPGMB. This is a great opportunity to join a growing agency (yes still) and a growing team, see the links below and re… more

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Anyone learning Python specificallly to be able to use Google Cloud Platform APIs such as Natural Language/Vision/Video Intelligence at scale? Any good resources besides GCP documentation?

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Where does your analytics/marketing sciences department fit into your organization? Does it sit in media as a reporting function? Does it handle basic reporting and advanced analytics or are those han… more

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When is it time to go client side from agency? I’m not looking for a new role but a contact has a contract to full time placement that is for a stable company and sounds like a significant pay raise. … more

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