Social Media Strategy

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A community to have discussions and compare notes on social media strategies with others in this space.

Hey fellow social media fishes! A recruiter reached out to me for a social media strategist role at OnePlus in Dallas, however I’m not looking to move. I told her I knew some qualified people she ga… more

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Where’s the lie 🤷‍♂️ Credit: @Digital_Chadvertising on Instagram

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Anyone done any thing on Twith? Saw an agency webinar on there today. Not really familiar with it and why you'd use it over YT or FB Live?

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Anyone got experience with a good success case with advising a brand to own a Facebook group for their community? A better way to reach their target groups (especially the older ones?) as you still ca… more

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Trying to transition out of social media and into another role, but I'm at 10 YOE as a social strategist and it's difficult to transition. I can't quite find a role where i can apply my sk… more

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With Jimmy Johns trending for all the wrong reasons this week, we gotta ask... What’s the worst social media fire drill y’all have had to deal with?

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Anyone have any thoughts on whether TikTok will get banned in the US?

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For those of us not in NYC (esp folks in Florida, Arizona, and Texas), are your clients or employer doing anything regarding the rapid rise of Covid cases?

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Agencies buy one ad on Facebook and list themselves as having "global media partnerships"

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Anybody know of any agencies/clients who are hiring for senior social media roles with permanent remote working? The pandemic has unfortunately left me needing to relocate closer to family in the sout… more

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Just posted this on the advertising bowl but the discussion is not going anywhere so wish to re-post it here instead for social strategist ... I am just wondering when is it okay to have a 16:9 piece of content without a teaser ... on social that’s not mobile optimized? It is an online and social first campaign after all... Which do you prioritize first? I am in constant dilemma with my creative directors about this.

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Why are so many instagrammers from the same states? It's always Florida and Texas, then some CA, CO, WA. Do you ever see accounts of people with lots of followers from Maine or Vermont or Wisconsi… more

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I manage multiple instagram accounts and for some reason, one of them only shows certain insights. I keep track of the daily breakdown of those who followed and unfollowed, but on one of the accounts,… more

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Hi! I work at a marketing agency in NYC and we are looking to fill two junior social/digital roles. A writer/community manager and a writer/producer for social. Ideal candidate will have multicultural… more

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Anyone work on TikTok campaign and got suspiciously good results? Like the results beat benchmarks by more than 50%? Or TikTok provided numbers not matching what you’re pulling?

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Is Sprout Social the go-to analytics and scheduling platform for everyone? or are there better ones out there?

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What are your favorite non-dancy/actual brainfood Tiktok brands? I love PlanetMoney.

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I love Tiktok but how do you manage content production between all the accounts for your brand? (and the IG vs Linkedin vs Tiktok tone) Do you build a case for more hires?

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For those of us in the U.S., how are you handling Independence Day this year (especially given the limited ability for the usual celebrations)?

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Real question posted to the advertising bowl. Social media professionals, how would you respond to your creative director asking this?

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What brands do you think are actually worth following on social media? And why? Are there brands posting content you find original, useful and entertaining, aka stuff you actually look forward to seei… more

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How long does it take for giphy GIFs to show up on IG stories more or less ? (I have a brand account) Their FAQ keeps it vague.

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What is the vibe for the Stop Hate for Profit campaign among clients? Verizon is out today... Will other big ones follow?

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Was just catching up on the news and ran across this.

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Does anyone know how to make a deep link for an IG Story AR filter? I want to include the link in my client’s bio, but the UX is awful and has too many clicks right now.

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Hello, My name is Eric Ford, located in Brooklyn, NY. I am Black young-adult in search for a full-time/contract Social Media & Digital role. I am currently a Freelance Social Coordinator creatin… more

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What’s the best way to approach your manager about making a transition from a SMM to a social strategist?

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Trying to teach media strategists (great at optimizing toward efficiency) how to be comms strategists. Any tips for helpful framing?

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Sure this has been asked before. Any good cultural calendar tools//sites that help you plot a pop culture editorial calendar?

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There needs to be an emotional support group for community managers, man. Reading/dealing with unnecessarily angry comments and messages every day really does take a toll on your mental health...

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Anyone interested in some part-time freelance work? It’s with a CPG brand looking to reach college age consumers. Full paid and organic social strategy experience required.

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Hoping to get advice on LinkedIn targeting question. Is it true that you can’t target followers of a company unless it’s your own page followers? Thanks in advance.

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Hey! I just finished creating my website that’s targeted towards landing a full-time social media job. I was wondering if anyone here would be willing to provide feedback? I’ll DM it to you. Thanks! :… more

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