Social Media Strategy

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A community to have discussions and compare notes on social media strategies with others in this space.

Where’s the lie 🤷‍♂️ Credit: @Digital_Chadvertising on Instagram

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Anyone done any thing on Twith? Saw an agency webinar on there today. Not really familiar with it and why you'd use it over YT or FB Live?

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Anyone got experience with a good success case with advising a brand to own a Facebook group for their community? A better way to reach their target groups (especially the older ones?) as you still ca… more

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Trying to transition out of social media and into another role, but I'm at 10 YOE as a social strategist and it's difficult to transition. I can't quite find a role where i can apply my sk… more

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With Jimmy Johns trending for all the wrong reasons this week, we gotta ask... What’s the worst social media fire drill y’all have had to deal with?

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Anyone have any thoughts on whether TikTok will get banned in the US?

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For those of us not in NYC (esp folks in Florida, Arizona, and Texas), are your clients or employer doing anything regarding the rapid rise of Covid cases?

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Agencies buy one ad on Facebook and list themselves as having "global media partnerships"

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Anybody know of any agencies/clients who are hiring for senior social media roles with permanent remote working? The pandemic has unfortunately left me needing to relocate closer to family in the sout… more

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Just posted this on the advertising bowl but the discussion is not going anywhere so wish to re-post it here instead for social strategist ... I am just wondering when is it okay to have a 16:9 piece of content without a teaser ... on social that’s not mobile optimized? It is an online and social first campaign after all... Which do you prioritize first? I am in constant dilemma with my creative directors about this.

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Why are so many instagrammers from the same states? It's always Florida and Texas, then some CA, CO, WA. Do you ever see accounts of people with lots of followers from Maine or Vermont or Wisconsi… more

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I manage multiple instagram accounts and for some reason, one of them only shows certain insights. I keep track of the daily breakdown of those who followed and unfollowed, but on one of the accounts,… more

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Hi! I work at a marketing agency in NYC and we are looking to fill two junior social/digital roles. A writer/community manager and a writer/producer for social. Ideal candidate will have multicultural… more

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Anyone work on TikTok campaign and got suspiciously good results? Like the results beat benchmarks by more than 50%? Or TikTok provided numbers not matching what you’re pulling?

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Is Sprout Social the go-to analytics and scheduling platform for everyone? or are there better ones out there?

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What are your favorite non-dancy/actual brainfood Tiktok brands? I love PlanetMoney.

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I love Tiktok but how do you manage content production between all the accounts for your brand? (and the IG vs Linkedin vs Tiktok tone) Do you build a case for more hires?

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