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a Q&A with Joanna Peña-Bickley, Amazon's Head of Design, Internet of Things, for a chat about going brand-side.

Q&A: Working For Brands

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a Q&A with Joanna Peña-Bickley, Amazon's Head of Design, Internet of Things, for a chat about going brand-side.

You are currently posting as works at Manager

What’s the career progression like at amazon?

2 reactions

You are currently posting as works at Self-Employed

As a senior copywriter, how can make a move to the client side? I have 20+ years of agency experience.

You are currently posting as works at Joanna Peña-bickley

Good Night all. It’s been great chatting. Special Thanks to Team Fishbowl. this has been fun! remember this: You are the ones we’ve been waiting for, Dare to design the future today! https://joannapenabickley.com/design-2020

52 reactions

You are currently posting as works at Consultant

Hey Joanna, what’s your outlook on IBM’s future prospects? Curious about your thoughts company wide, for GBS, and iX.

1 reactions

You are currently posting as works at Joanna Peña-bickley

My favorite design tools. What are yours?

5 reactions

You are currently posting as works at Joanna Peña-bickley

Do you have a sticker collection on your laptop???

6 reactions

You are currently posting as works at PwC

I’m assuming you get several people that come from consulting. Can you comment on an ex-consultants average tenure at amazon? And then do they go back to consulting more often than not?

1 reactions

You are currently posting as works at Director of Marketing

What would you recommend to someone looking to start their own company? What advice/challenges have you faces that we could learn from?

4 reactions

You are currently posting as works at Consultant

Interested in product design, but don’t know where to start. I have 2.5 years of experience in healthcare / tech strategy consulting and corporate finance. Where should I start if I wanted to pivot?

8 reactions

You are currently posting as works at Sanders\Wingo

What is the first thing you recommend when shifting from an advertising career to human-centered design?

2 reactions

You are currently posting as works at PwC

How do you foresee Amazon’s work in IoT playing a part in the innovation and development of civic technology?

5 reactions

You are currently posting as works at PwC

What is the next stage of development for internet of things? How can the intricate designing of connected devices lead to further technological revolution?

6 reactions

You are currently posting as works at Deloitte

How does the design team interact with the business and engineering sides of Amazon?

3 reactions

You are currently posting as works at User Experience Director

What does a day in the life of look like at Amazon for you?

4 reactions

You are currently posting as works at Manager

Thanks for doing this Joanna! How do you think about balancing privacy with needing more and more data to improve the application of IoT? Amazon and Apple seem to be taking very different approaches.

4 reactions

You are currently posting as works at Senior Art Director

What are the traits tech brands look for when making creative hires? If my book mainly has traditional work, do I stand a chance?

3 reactions

You are currently posting as works at Joanna Peña-bickley

Hey there looking forward to chatting tomorrow

40 reactions

You are currently posting as works at Associate Creative Director

How different is the creative process agency side from the brand side?

6 reactions

You are currently posting as works at Designer

What's interesting about working at Amazon vs an ad agency? I'm into it but want to hear it from the source :) Thank you talking to us!

6 reactions

You are currently posting as works at Director

How do you guys measure the success of design initiatives on IoT projects? Are you able to tell when changes to user experiences actually make products more financially successful?

5 reactions

You are currently posting as works at EY

The business of consulting is very different from working in industry - we have an inventory of people we sell to clients, following a set ‘recipe’ or specialisms. How is this relevant to AMZN?

3 reactions

You are currently posting as works at Creative Director

Amazon is the ultimate case study for great customer experience. I’m curious though from a design standpoint, is there a rationale behind the busy .com design? Is that what makes people spend more?

6 reactions

You are currently posting as works at Product Consultant

Currently work in customer success. How do I transition in to more of the brand, marketing and commercialization piece without going through an advanced degree?

3 reactions

You are currently posting as works at Vice President

LinkedIn shows you worked in 8 companies or so in last ten years . Is that common for designers ? How can employers make design talent stay around longer ?

9 reactions

You are currently posting as works at Senior Designer

What are some agencies you admire lately?

4 reactions

You are currently posting as works at Creative Strategist

I spent the first 6 years of my career brand side, went freelance for 1 1/2 years and have been agency side for 1 1/2 years. I love the challenges but wonder about going back brand. Thoughts on time?

2 reactions

You are currently posting as works at Boston Consulting Group

What application within IoT are you most excited about?

5 reactions

You are currently posting as works at Associate Creative Director

I’d love to have a conversation with Amazon about going in house. Are there any copywriting opportunities in New York?

3 reactions

You are currently posting as works at Senior Consultant

Will Haven need ex-consultants?

2 reactions

You are currently posting as works at Creative Director

What was the most unexpected challenge of going in-house for you?

3 reactions

You are currently posting as works at Design Director

What does the brand dept in amazon do?

1 reactions

You are currently posting as works at Manager

I’ve heard some negative things about the amazon culture being cutthroat, crazy number of hours etc. How true is it? What does amazon do specifically for women in tech and diversity?

41 reactions

You are currently posting as works at IBM

What are some of your favorite products?

5 reactions

You are currently posting as works at Creative Director

What’s it like to work for Jeff Bezos?

7 reactions

You are currently posting as works at Associate Creative Director

I often feel misunderstood as a digital creative in advertising. But I don't really understand how my skillset can be used on the brand side. What do creatives do at Amazon?

15 reactions