{ "_id": "5d2917147b3402001b27849d", "_isBlocked": false, "creationDate": "2019-07-12T23:26:12.366Z", "categories": [], "description": "a Q&A with Joanna Peña-Bickley, Amazon's Head of Design, Internet of Things, for a chat about going brand-side.", "relatedCrowdIds": [ "552d1d24dc1c586b09d2d051", "564a5cdb94887803001dd07c", "552d1d24dc1c586b09d2d052", "553769a790f5eebe1d2a0f92", "5565cfca8b2b9a03009acf57", "5e77c585cba148001ab93ed9", "5eb1bcb23b975f0021424ca1", "55375ce690f5eebe1d2a0f88", "5d0a757f66884500200aff25", "5e4bca4d473da1001b53cb24" ], "fishIconColor": "", "hideNumberOfUsers": true, "iconUrl": "https://dslntlv9vhjr4.cloudfront.net/crowd_images/3J25vnONXiRdh.png", "rectangleIconUrl": "", "isLocked": false, "isCommentsEnabled": false, "isPublic": false, "handleUrl": "going-brandside-a-qa", "isVisible": true, "name": "Q&A: Working For Brands", "networkingEnabled": false, "numberOfNetworkingUsers": 3, "numberOfUsers": 171, "feedState": { "countOfMessages": 38, "countOfUserMessages": 38, "countOfSystemMessages": 0, "lastMessage": "What’s the career progression like at amazon?", "lastMessageDate": "2019-07-18T17:24:01.626Z", "lastSign": "Manager", "lastUpdateDate": "2019-07-18T17:24:01.626Z" }, "priority": 0, "type": 4, "background": { "from": "02DAD1", "to": "219E99" }, "divisions": [], "bowlType": null, "disablePosting": true, "numberOfFollowers": 56, "promptsDisabled": true, "roomEnabled": false, "suggestedIndustry": { "_id": "552d1d24dc1c586b09d2d051", "name": "Consulting", "iconUrl": "https://dslntlv9vhjr4.cloudfront.net/crowd_images/q6ousBABT88sI.png", "crowdIconUrl": "https://dslntlv9vhjr4.cloudfront.net/crowd_images/KF6SyAmqgD6Ae.png" }, "noIndex": false, "lastView": "Invalid date" }
a Q&A with Joanna Peña-Bickley, Amazon's Head of Design, Internet of Things, for a chat about going brand-side.
Sign up to access more conversations in this bowl 🔑

What’s the career progression like at amazon?

like

As a senior copywriter, how can make a move to the client side? I have 20+ years of agency experience.

likeuplifting

Hey Joanna, what’s your outlook on IBM’s future prospects? Curious about your thoughts company wide, for GBS, and iX.

like

My favorite design tools. What are yours?

Post Photo
like

Do you have a sticker collection on your laptop???

Post Photo
likefunny

I’m assuming you get several people that come from consulting. Can you comment on an ex-consultants average tenure at amazon? And then do they go back to consulting more often than not?

like

What would you recommend to someone looking to start their own company? What advice/challenges have you faces that we could learn from?

like

Interested in product design, but don’t know where to start. I have 2.5 years of experience in healthcare / tech strategy consulting and corporate finance. Where should I start if I wanted to pivot?

like

What is the first thing you recommend when shifting from an advertising career to human-centered design?

like

How do you foresee Amazon’s work in IoT playing a part in the innovation and development of civic technology?

likehelpful

What is the next stage of development for internet of things? How can the intricate designing of connected devices lead to further technological revolution?

likehelpful

How does the design team interact with the business and engineering sides of Amazon?

like

What does a day in the life of look like at Amazon for you?

likeupliftinghelpful

Thanks for doing this Joanna! How do you think about balancing privacy with needing more and more data to improve the application of IoT? Amazon and Apple seem to be taking very different approaches.

likesmart

What are the traits tech brands look for when making creative hires? If my book mainly has traditional work, do I stand a chance?

like

Hey there looking forward to chatting tomorrow

Post Photo
likeuplifting

How different is the creative process agency side from the brand side?

like

What's interesting about working at Amazon vs an ad agency? I'm into it but want to hear it from the source :) Thank you talking to us!

like

How do you guys measure the success of design initiatives on IoT projects? Are you able to tell when changes to user experiences actually make products more financially successful?

like

The business of consulting is very different from working in industry - we have an inventory of people we sell to clients, following a set ‘recipe’ or specialisms. How is this relevant to AMZN?

like

Amazon is the ultimate case study for great customer experience. I’m curious though from a design standpoint, is there a rationale behind the busy .com design? Is that what makes people spend more?

like

Currently work in customer success. How do I transition in to more of the brand, marketing and commercialization piece without going through an advanced degree?

like

LinkedIn shows you worked in 8 companies or so in last ten years . Is that common for designers ? How can employers make design talent stay around longer ?

like

What are some agencies you admire lately?

like

I spent the first 6 years of my career brand side, went freelance for 1 1/2 years and have been agency side for 1 1/2 years. I love the challenges but wonder about going back brand. Thoughts on time?

likeuplifting

What application within IoT are you most excited about?

like

I’d love to have a conversation with Amazon about going in house. Are there any copywriting opportunities in New York?

like

Will Haven need ex-consultants?

like

What was the most unexpected challenge of going in-house for you?

like

What does the brand dept in amazon do?

like

I’ve heard some negative things about the amazon culture being cutthroat, crazy number of hours etc. How true is it? What does amazon do specifically for women in tech and diversity?

like

What are some of your favorite products?

like

What’s it like to work for Jeff Bezos?

like

I often feel misunderstood as a digital creative in advertising. But I don't really understand how my skillset can be used on the brand side. What do creatives do at Amazon?

like

Joanna I'm a huge fan of your career and everything you do for women in STEM, but also just being a badass woman all round. That's all. :)

likeupliftinghelpful

What will be the impact of AI on creative jobs?

likehelpfulsmart

How was the transition like going from advertising to technology?

likesmart
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

For account settings, visit Fishbowl on Desktop Browser or

General

Legal