Q&A: Working For Brands

a Q&A with Joanna Peña-Bickley, Amazon's Head of Design, Internet of Things, for a chat about going brand-side.

What’s the career progression like at amazon?

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As a senior copywriter, how can make a move to the client side? I have 20+ years of agency experience.

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likeuplifting
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Hey Joanna, what’s your outlook on IBM’s future prospects? Curious about your thoughts company wide, for GBS, and iX.

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My favorite design tools. What are yours?

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Do you have a sticker collection on your laptop???

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likefunny
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I’m assuming you get several people that come from consulting. Can you comment on an ex-consultants average tenure at amazon? And then do they go back to consulting more often than not?

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What would you recommend to someone looking to start their own company? What advice/challenges have you faces that we could learn from?

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Interested in product design, but don’t know where to start. I have 2.5 years of experience in healthcare / tech strategy consulting and corporate finance. Where should I start if I wanted to pivot?

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What is the first thing you recommend when shifting from an advertising career to human-centered design?

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How do you foresee Amazon’s work in IoT playing a part in the innovation and development of civic technology?

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What is the next stage of development for internet of things? How can the intricate designing of connected devices lead to further technological revolution?

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How does the design team interact with the business and engineering sides of Amazon?

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What does a day in the life of look like at Amazon for you?

likeupliftinghelpful
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Thanks for doing this Joanna! How do you think about balancing privacy with needing more and more data to improve the application of IoT? Amazon and Apple seem to be taking very different approaches.

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What are the traits tech brands look for when making creative hires? If my book mainly has traditional work, do I stand a chance?

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Hey there looking forward to chatting tomorrow

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likeuplifting
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How different is the creative process agency side from the brand side?

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What's interesting about working at Amazon vs an ad agency? I'm into it but want to hear it from the source :) Thank you talking to us!

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How do you guys measure the success of design initiatives on IoT projects? Are you able to tell when changes to user experiences actually make products more financially successful?

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