Starting An Agency - Q&A 8/21

Who do you think would pose a bigger threat to creative agencies like ours. The Vice type? Edelman type? Sid Lee type? Mediamonks? Accenture? Media Arts? Dollar Shave Club? Red Bull? Ryan Reynolds?

Hi! Do you think it’s possible to start an agency as a minority without it being known as a agency that only caters to other minorities? Cont.

If one of your major clients(m) came on to your senior art director(m), and after being rejected decided to pull their business from your agency unless you fired the AD. What would you do?

What makes you fire a creative?

I want to work with you someday. I won’t stop til I do. Anyway, which is more important for young creatives: the talent or the hard work?

Wondering, one day in the future I’d love to work there, (I’m not asking for a job), what I want to know is, what do you look for in a creative? what makes someone stand out more than their resume?

what is the best advice you can give to a junior creative? 🖤

What are the qualities important to you in a CD’s personality? Having nothing to do with work or talent... Purely personal level

Will you sell or stay strictly independent? How long more to go before you open GUT in Europe and Asia?

The way the industry is becoming, do you reckon you’ll have more freelancers or full-timers in your agency?

Need to stop a bit to pack. Will keep going on my way to the airport!

As students we’re encouraged to push value-based advertising (especially during awards season). Do you think value-based advertising is the future? If not, where do you see the industry shifting?

Do you have a trick to presenting initial concepts or ideas to clients? Is there a structure you prefer or is it different every time.

When you’re running a brand new shop and pitching new business, how do you balance your time and avoid doing free work in the form of pitches you might not win?

Hello Anselmo Thank you for taking the time to be on here and answer questions. Are you currently hiring juniors? And what are 3 things that you hate about junior/student books? Thank you.

I am a young copywriter, living in Miami, working as a copywriter but in an agency that is not only creative focused. How do you make that jump to the real shops with not the best portfolio?

Could you work on a brand/industry you don’t like or agree with?

Hai!

How do you feel about a fellow hot shop closing? Yes BFG.

Let’s talk $. Realistically, how much startup capital does one need? Did you take on investors, bank loan, personal savings or client billings to get going?

What are your fears?

At your shop is there a production person part of your management/leadership team? If not, why not?

What do you do to help an employee (or even a team) that may struggle with creative block on a particular project?

How do you know you found the right partner to found an agency? How did your gut know it was Gaston? Greetings from Mexico and thanks for your time doing this!

Are you currently hiring at Gut Miami? Looking for any senior writers? Love your work 🤩🤩🤩

If you’re a creative and want to start your own shop what’s the easiest way to begin to get new biz pitches/work? I feel like creatives don’t mingle with the executives who are distributing the money.

Talent. Partner. Guts. Client. Do you think these are the ingredients to start an agency? If you agree with, what’s most important?

No question but just a shoutout to say it’s refreshing to see an incredibly talented leader who is also a kind, humble, good human. Thank you for giving a breath of fresh air to the industry!

Will be back soon. Need to take a look at an edit and provide comments to the team.

What does a client need to follow you from big agency to your new startup?

They say to chase great work because everything else follows after. How long should I wait if I’m not seeing any results from the “great work” I’m making and doing?

Hello Anselmo, good morning. How have you been facing Design Dept inside your agency structure? And do you see Design like a squad in your agency? Let me know and congrats for Gut.

Who has been your mentor in your ad life??

Who is your advertising nemesis? 😂

Hi Anselmo. How to convince not so brave clients that a great idea is worth the risk? Thanks

When are you going to start hiring senior creatives?

Barton F. Graf just announced they’re closing their doors due to clients moving to project based work. If this truly is the future, how does this affect how agencies structure themselves and operate?