Hi! I am thinking of taking a leap of faith and starting my own agency, but I have so many fears. Was founding David helpful to get you to build Gut? What would u advice?
Starting An Agency - Q&A 8/21
Anselmo, was La Comunidad (now awkwardly named “The Community”) a hero of yours? What about now? What about Mother Madre? They are still fiercely independent no? Where does Mother rank in your book?
How hands-on are you with the projects? Which part of the creative process are you involved with — final round of idea/before presenting? Initial briefing?
Who do you think would pose a bigger threat to creative agencies like ours. The Vice type? Edelman type? Sid Lee type? Mediamonks? Accenture? Media Arts? Dollar Shave Club? Red Bull? Ryan Reynolds?
Hi! Do you think it’s possible to start an agency as a minority without it being known as a agency that only caters to other minorities? Cont.
If one of your major clients(m) came on to your senior art director(m), and after being rejected decided to pull their business from your agency unless you fired the AD. What would you do?
I want to work with you someday. I won’t stop til I do. Anyway, which is more important for young creatives: the talent or the hard work?
This is a lot of fun. Thanks for all the great questions! I’m boarding a plane now. Will not be able to answer new questions. But will keep answering tomorrow all the questions posted so far! Txs!
Wondering, one day in the future I’d love to work there, (I’m not asking for a job), what I want to know is, what do you look for in a creative? what makes someone stand out more than their resume?
What are the qualities important to you in a CD’s personality? Having nothing to do with work or talent... Purely personal level
Will you sell or stay strictly independent? How long more to go before you open GUT in Europe and Asia?
The way the industry is becoming, do you reckon you’ll have more freelancers or full-timers in your agency?
As students we’re encouraged to push value-based advertising (especially during awards season). Do you think value-based advertising is the future? If not, where do you see the industry shifting?
Any ad nerds out there? Back in the day I would use my lunch money to buy expensive imported award annuals. Prove me you’re an ad nerd.