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Q&A with Atif Rafiq - Volvo's Chief Digital Officer

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Volvo's Global Chief Digital Officer is answering questions from Consultants on 1/7. Atif has extensive experience hiring consulting firms, so tap here to ask your question.
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With the continued expansion if digital into essentially all industries what key traits it skills do you see this who are early in their career should look to develop

What qualifications or skill set do you look for when hiring?

likesmart

Atif what industries/technologies do you see disrupting consulting in the future? I.e opinions on blockchain, Big Data etc

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“What happens on your iPhone, stays on your iPhone” - how do you see data security and privacy to be a player in the digital world? Can it turn into a big differentiator?

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Arif - thanks for your time! You’ve worked at several top companies but never more than a few years. What’s your motivation for seeking new opportunities? Lastly, what's the end goal for you?

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What are the most notable challenges bridging your experience from McDs to Volvo?

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Atif, how do you see fast food companies using digital? Kiosks and automated servers are already in- what else? Thanks 🙏

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Atif - what level of importance do you place on personal health and the health of your employees? Particularly for the latter, how do you message the importance of it and implement health initiatives.

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What’s your opinion of Gartner consultants?

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Thanks for joining us, Atif! As more companies seek to embed digital innovation across the enterprise, and do more work in-house, how do you see the role of consultants (especially strategy) changing?

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Thanks for doing this, Atif. What leaders and organizations do you look to as inspirational? How do you keep up to date with what these leaders and orgs are doing to push the boundaries?

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Thank you for taking our questions. Can you advise us on what would be best way to navigate through corporate politics and climb the ladder quickly?

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I know Care by Volvo is beating expectations, and in my opinion is the best subscription service. Are there any plans to more dynamically structure it? (Rentals, a plan integration, shorter terms,etc)

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Hey Atif, Thank you for the Q&A and sharing your knowledge. Where do you think is the In-Car digitalisation moving towards? Currently there seems to be a trend towards multimedia only.

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Hello Atiq, How do you define digital transformation and what top 2 criteria measure success of a digital transformation?

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From both a human capital and long term strategic vision, how do you see yourself and other traditional industry players being disrupted over the next 25-50 years ?

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How do you compete with high performing companies that are disrupting industries like Tesla/spaceX who are openly against hiring consultants when you outsource so much labor without equal benefits?

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Thanks Atif in advance. Ford and GM has come out to say they are moving to a ‘Mobility’ business strategy/model, and consequently shutting down production plants. What does this all mean to a layman?

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Thank you Atif for sharing your insights. What do you think are likely major shifts in industry in the next 5 and 10 years? Will self driving and EV change the industry and how can consultants help?

likehelpful

What do you see as the dealership role in evolving the Volvo brand into a digital enterprise, especially given that dealers are generally the front line to the customer?

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How does Volvo see Artificial Intelligence in shaping the future of the automotive industry? Are you already deploying solutions in your functions and if so please give examples

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Atif, thanks for doing this Q&A. As the automotive industry faces into energy transition how do you see your role as CDO evolving within Volvo?

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I’ve loved Volvo for years especially with their safety. Tesla seems to be really surpassing them in the safety department though. How is Volvo going to compete?

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How much time do you set aside for general wellness (sleeping, eating, relaxing, whatever activities are fun for you, spending time with family and friends, etc?) Have you sacrificed these things...

likehelpful

Atif thank you for doing this. In a digital world the question of where we are with AI has become interesting. I wonder what your view and definition of AI is both from a maturity and utility sense.

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As someone that’s been in charge of selecting consultants for major transformation assistance - what have you seen as being successful traits for the consultants you’ve had and liked?

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Thank you for participating in this forum. What are companies you look to as top digital innovators and how much does it matter if they are in your industry vs outside it?

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What is your view on the large consultancies versus smaller more boutiques - what would make you select a smaller one for say a medium sized project involving strategy but also implementation.

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I recently visited a McDonalds with the large Kiosk and had a very good experience. I love technology and can tell a lot of thought was given to the user experience. What is the future for kiosk?

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You've helped usher in huge changes to ways of working, culture, etc. What mental models did you use to evaluate tradeoffs / the right decision to make, and how did you bring others onboard? Thank… more

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Do you think there is still need for a CDO? Should Digital not be pervasive in all a company does and be under the CTO/CIOs banner?

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When will Volvo adopt the Tesla approach of OTA updates?

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What are the three most important things you look for in a proposal when hiring a Consulting firm?

likehelpful

Atif, what advice do you have for managers/emerging leaders in their mid 20’s. Given the age bias and somewhat inexperience - how can you prevent imposter syndrome and perform/earn respect?

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Hi Atif! What's your view on the innovation capabilities of a consulting firm in general compared to it's clients? What innovation have you seen was done more efficiently by consulting firms?

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What advice would you have for someone who focuses exclusively on automotive clients (post MBA, project leader) and has aspirations to move into industry? Is there a right time/starting role?

likehelpful

How do you find fulfillment and a sense of purpose? How do you make time for your personal life and prevent work from overtaking other aspects of your life (friends, family, hobbies, etc.)?

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Thanks for doing this Atif! What were your goals early in your career, and how did those evolve over time? At what point did you know you wanted to be a CDO? Any advice on how to find your calling?

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What - in your perspective - are the 'Digital' things to know when speaking educatedly in terms of how industries across sectors are innovating every day?

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What are the top measures of value you seek from current Consulting firms, and do you find the larger firms safer to hire than smaller and perhaps more nimble/creative firms?

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