Q&A with Atif Rafiq - Volvo's Chief Digital Officer

Volvo's Global Chief Digital Officer is answering questions from Consultants on 1/7. Atif has extensive experience hiring consulting firms, ...

With the continued expansion if digital into essentially all industries what key traits it skills do you see this who are early in their career should look to develop

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What qualifications or skill set do you look for when hiring?

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Atif what industries/technologies do you see disrupting consulting in the future? I.e opinions on blockchain, Big Data etc

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“What happens on your iPhone, stays on your iPhone” - how do you see data security and privacy to be a player in the digital world? Can it turn into a big differentiator?

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Arif - thanks for your time! You’ve worked at several top companies but never more than a few years. What’s your motivation for seeking new opportunities? Lastly, what's the end goal for you?

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What are the most notable challenges bridging your experience from McDs to Volvo?

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Atif, how do you see fast food companies using digital? Kiosks and automated servers are already in- what else? Thanks 🙏

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Atif - what level of importance do you place on personal health and the health of your employees? Particularly for the latter, how do you message the importance of it and implement health initiatives.

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What’s your opinion of Gartner consultants?

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Thanks for joining us, Atif! As more companies seek to embed digital innovation across the enterprise, and do more work in-house, how do you see the role of consultants (especially strategy) changing?

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Thanks for doing this, Atif. What leaders and organizations do you look to as inspirational? How do you keep up to date with what these leaders and orgs are doing to push the boundaries?

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Thank you for taking our questions. Can you advise us on what would be best way to navigate through corporate politics and climb the ladder quickly?

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I know Care by Volvo is beating expectations, and in my opinion is the best subscription service. Are there any plans to more dynamically structure it? (Rentals, a plan integration, shorter terms,etc)

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Hey Atif, Thank you for the Q&A and sharing your knowledge. Where do you think is the In-Car digitalisation moving towards? Currently there seems to be a trend towards multimedia only.

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Hello Atiq, How do you define digital transformation and what top 2 criteria measure success of a digital transformation?

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From both a human capital and long term strategic vision, how do you see yourself and other traditional industry players being disrupted over the next 25-50 years ?

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How do you compete with high performing companies that are disrupting industries like Tesla/spaceX who are openly against hiring consultants when you outsource so much labor without equal benefits?

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Thanks Atif in advance. Ford and GM has come out to say they are moving to a ‘Mobility’ business strategy/model, and consequently shutting down production plants. What does this all mean to a layman?

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Thank you Atif for sharing your insights. What do you think are likely major shifts in industry in the next 5 and 10 years? Will self driving and EV change the industry and how can consultants help?

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What do you see as the dealership role in evolving the Volvo brand into a digital enterprise, especially given that dealers are generally the front line to the customer?

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