Q&A with Atif Rafiq - Volvo's Chief Digital Officer

Volvo's Global Chief Digital Officer is answering questions from Consultants on 1/7. Atif has extensive experience hiring consulting firms, ...

How does Volvo see Artificial Intelligence in shaping the future of the automotive industry? Are you already deploying solutions in your functions and if so please give examples

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Atif, thanks for doing this Q&A. As the automotive industry faces into energy transition how do you see your role as CDO evolving within Volvo?

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I’ve loved Volvo for years especially with their safety. Tesla seems to be really surpassing them in the safety department though. How is Volvo going to compete?

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How much time do you set aside for general wellness (sleeping, eating, relaxing, whatever activities are fun for you, spending time with family and friends, etc?) Have you sacrificed these things...

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Atif thank you for doing this. In a digital world the question of where we are with AI has become interesting. I wonder what your view and definition of AI is both from a maturity and utility sense.

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As someone that’s been in charge of selecting consultants for major transformation assistance - what have you seen as being successful traits for the consultants you’ve had and liked?

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Thank you for participating in this forum. What are companies you look to as top digital innovators and how much does it matter if they are in your industry vs outside it?

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What is your view on the large consultancies versus smaller more boutiques - what would make you select a smaller one for say a medium sized project involving strategy but also implementation.

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I recently visited a McDonalds with the large Kiosk and had a very good experience. I love technology and can tell a lot of thought was given to the user experience. What is the future for kiosk?

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You've helped usher in huge changes to ways of working, culture, etc. What mental models did you use to evaluate tradeoffs / the right decision to make, and how did you bring others onboard? Thanks!

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Do you think there is still need for a CDO? Should Digital not be pervasive in all a company does and be under the CTO/CIOs banner?

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When will Volvo adopt the Tesla approach of OTA updates?

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What are the three most important things you look for in a proposal when hiring a Consulting firm?

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Atif, what advice do you have for managers/emerging leaders in their mid 20’s. Given the age bias and somewhat inexperience - how can you prevent imposter syndrome and perform/earn respect?

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Hi Atif! What's your view on the innovation capabilities of a consulting firm in general compared to it's clients? What innovation have you seen was done more efficiently by consulting firms?

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What advice would you have for someone who focuses exclusively on automotive clients (post MBA, project leader) and has aspirations to move into industry? Is there a right time/starting role?

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How do you find fulfillment and a sense of purpose? How do you make time for your personal life and prevent work from overtaking other aspects of your life (friends, family, hobbies, etc.)?

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Thanks for doing this Atif! What were your goals early in your career, and how did those evolve over time? At what point did you know you wanted to be a CDO? Any advice on how to find your calling?

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What - in your perspective - are the 'Digital' things to know when speaking educatedly in terms of how industries across sectors are innovating every day?

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What are the top measures of value you seek from current Consulting firms, and do you find the larger firms safer to hire than smaller and perhaps more nimble/creative firms?

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