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Chat with the former Dunkin Donuts CEO, Bob Rosenberg, about what it takes to build a successful career and company.
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Compared to the other prominent national coffee chain, where does Dunkin see itself?

I want to thank all participants today-thought your questions were excellent. I hope my answers and those of others prove to be helpful. All stay well and safe!!

likeuplifting

How did Dunkin make the decision to expand beyond donuts and become a beverage company? It was risky but obviously paid off big time

helpfullikesmart

Hi, I'm Bob, 35 year CEO of Dunkin' Donuts now called Dunkin' Brands. I was also a long time Board member of Sonic Restaurants and Dominos Pizza. Also an Adjunct at Babson College teaching… more

likesmart

What’s the responsibility of brands like Dunkin towards consumer health? We are in an epidemic of obesity and other food related health concerns, that had made many more vulnerable during pandemics su… more

likehelpfulfunny

Where do you see the future of franchising? There are a growing number of investors who try to create mini empires of franchised restaurants that subvert the concept of hands on local franchisees. Wh… more

like

What are your philosophies on hiring and firing? How do you decide who to hire, and when to fire someone?

likehelpful

What is your thought on the new ghost pepper donut? Would you eat one?

likehelpful

What’s your favorite donut? Mine is cake donut with sprinkles.

likehelpful

Why did you decide it was a good idea to stop making donuts in-store?

like

Hi Bob, do you have any insight into the justification behind the Dunkin’ Donuts to (just) Dunkin’ rebrand? Unsure if you were CEO throughout this initiative, so I’ll gladly take your speculation as w… more

likehelpful

Hi Bob, How did you decide whether to sell a new product in all of Dunkin's stores in the US? And can you please tell me about how you made decisions on how many new stores to open in a year?

likehelpful

What is corporate Dunkin doing to help out franchisees in being able to offer competitive wages? I know many Dunkin’ owners who are struggling to find employees and cannot afford to pay $15+ /hr with … more

likehelpful

What is your philosophy & approach on managing and maintaining an engaged workforce, especially those at the frontline (i.e. in stores interacting with customers)?

likehelpful

How did you work to improve the conditions of your employees? Do you believe in increasing costs to increase employee benefits at the expense of profits and meeting financial targets? Was the average … more

likehelpful

Who was Dunkin's advertising agency while you were there? Please tell us a little bit about that relationship, and how you hire advertising agencies.

likesmart

Can you tell us about a time in your career when you felt like you needed help and you asked for it?

likesmart

I just want to say your collabs with Saucony and Harpoon have been brilliant.

like

Are the donuts made fresh onsite?

likefunny
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What current quick serve restaurant brand do you admire and why?

like

Back in the day your advertising used humor quite a lot and very successfully ex. Time to make the donuts, tow truck drivers chasing a snowflake, etc. Do you miss that advertising? Why the shift? It f… more

like

What's your favourite flavour of donuts?

like

Does Dunkin face any pressure to be "healthier"? Or another way ask it, does Dunkin lose money by not offering"healthier" menu?

likesmarthelpful

Clearly COVID has impacted QSR and CPG, how do you see the business evolving and overcoming these hurdles realizing E-Commerce can only get companies so far?

likesmart

How did you know when you wanted to switch careers, and switch out of it? What advice would you give to those who are trying to enter into a new role?

likesmart

How did you advance ESG over the course of your tenure? Looking back, what could you do better?

likesmart

How do you ensure you’re staying connected to your frontline workers and the really know who you are.

likesmart

In the fast food industry, besides products that respond to market trends (e.g., increased adoption of vegetarianism), where do you see innovation play out over the next 5-10 years?

like

What was the toughest decision you had to make as CEO?

like

How do you standardize the employee experience, since you have so many locations?

likesmart

Hi Bob, for someone who wants to get into the food industry in the wholesale-retail space, what advice do you have for me? I have no idea how and where to start

like

What exactly is the appeal of Sonic? Besides your 400 flavored drink combinations, I rarely see Sonic establishments in metropolitan areas - usually found on road trips in extremely rural areas. What … more

like

How did you guys take back your market share on coffee? Why does DD have a smaller presence on the west coast?

like

Can you talk about your experience as a BOD for dominos and sonic?

like

What is the best career advice that you can give?

like

How did you settle on a strategy of no Dunkin locations on the west coast yet I'm able to munch away at an airport in Malaysia?

likehelpfulfunnysmart

What is the one book you'd highly recommend young professionals to read?

like

Anything you wish you would have done differently?

likesmart

What is your favorite Dunkin’ ad campaign?

like

Hi Bob - Big fan, what holds Dunkin back from offering the pumpkin line 365 days ?

like
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