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Karen Costello, CCO of The Martin Agency, takes questions from Advertising professionals!
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Hi everyone. Thank you for having me host the Q&A yesterday and thanks for all your engagement. It has officially concluded. Sorry I couldn’t get to all your questions but I will keep trying!

likeupliftinghelpful

Hi Karen, What does your typical day look like? Thank you!!

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Karen! We are so lucky to have you here, thank you for sharing your time. When female creatives are so often outnumbered in the room, how do you recommend we be heard, and eventually lead that room?

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How can agencies do a better job retaining & growing working parents - esp working moms? I’m a mom of 2 young ones and I feel like my only choices are to give up on balance or get out of the indus… more

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Hi Karen, how do you evaluate work? Do you think there should always be an insight/idea behind it, or is it more about personal taste?

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Hi there. I will be away for a couple more hours and back to answer more after that.

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Hi Karen, thanks for sharing with us today. Could you talk a little about your journey and how you got started in advertising?

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Hi Karen, The Martin agency is so lucky to have you at the helm. Loved working with you all those years back at Deutsch. Hope you and the family are doing well! Karen Kohn

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Hi Karen, we learned that Laundry Service fired client Poppa John's bec. John Shattner used the N-word in a meeting w. the agency. This resulted in mass layoffs. How have you dealt w/ ethical dile… more

likeupliftingsmart

When it’s time to find a new job and reorient your career, do you believe in resume writer services? If not, what’s your advice for VP level+ resumes? Mine feels long and boring. TY

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What is your favorite donut place in Richmond? Overall, how do you like RVA? 😀🍩☕️

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Karen, how do you feel about women in power who’ve made their way to leadership roles, after being very unkind to their female counterparts in the process? It’s far too common and not discussed.

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Hi Karen! What do you think about the overall shift in the industry? Where are we all heading? Thank you!

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I will be stepping away for a couple hours. I’ll get to more questions then. Thanks for your engagement.

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Karen- what do you attribute your mojo to?

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Confidence and calm are so critical in advertising and marketing. What are your sources of each? And how much does “gut” matter in a world obsessed with analytics and optimization? Many thanks !

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I had the distinct pleasure of working with Karen at Deutsch LA. Congrats! Glad to see you in this role. I also left LA after 20 years - maybe you can comment on the move and how you pulled it off?

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What question are you secretly wishing someone would ask you but hasn’t? Love that you’re doing this Karen - miss working with you :)

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As a guy in an era dominated by successful and recognized (rightfully so) female creatives how can you stand out as a male creative?

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Do you think the Hispanic market should be seen as a separate piece of the cake? Why are Hispanic agencies losing these accounts to the general market agencies?

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What do you want to see more of from planners moving forward? How can we make ourselves even more useful and future proof ourselves?

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Hi! What are your thoughts on tech companies like Facebook and Apple becoming conceptual creative opportunities for CWs?

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What standout traits did/does/do your best ever Accounts partner(s) possess?

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How do you respond to the criticism that you’re bossy when you’re actually just being the boss?

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How has it been taking over Joe Alexander’s position? Has the agency changed much since he left?

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Generally, what’s the cost of acquiring one customer and the total return when you do get the work?

likefunny

Hi Karen, what creatives stand out to you? What qualities make a great creative. What were you like when you started out? Sincerely, eager Jr. Copywriter.

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What steps can a strategist take in order to move to the creative side and become an art director? Is this rare and/or unlikely?

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How do you ask for a raise when you are making far under market value and a big contributor at your agency?

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Hi Karen! What are your suggestions for younger/mid-level folks who want to accelerate their leadership skills & prove that they can take on more challenges? Also, how do you like my hometown, RVA… more

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If you could do your career over, is there anything you'd change?

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I saw that your agency is a force for equal pay! So rad. 🙌 Curious, how did you determine equity in the creative department? I need to pass it along to my bosses...

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In addition to the brief (he document), How important is the actual briefing session for a pitch or big idea project? What have been the traits of some of your favorite briefing sessions?

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What specific traits and attributes do you value in your producers? What do you feel makes a great producer?

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What are your thoughts on agency silos? When do you bring media into brain storming?

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Karen - You’ve spent 20+ years in a field dominated by men and worked your way to the top. What was the biggest challenge? The work life balance? The insider boys club? Learning to not give a fuck?

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Just want to say that Karen is one of the most thoughtful and inspiring people to work with and for. Her calm and confidence inspire team members and clients alike. This is a fantastic AMA opp.

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Hi Karen! As a mid-level creative trying to get a leg up, what’s the best way to manage up and make your bosses love and promote you?

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What are you looking for in a CD for any new hires at Martin? Are you hiring?

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How do I stand out against a copywriter that only “turns on” when our boss enters the room?

likehelpful
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