Q&A with Kat Gordon - 3% CEO

Chat with Kat Gordon, CEO of the 3% movement, about Pay Equity and how to bring it to advertising.

Kat you have events coming up in NY? Many employees want to attend 3% conference but o can’t afford to send a traveling delegation to other cities

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Good night, all. Tried not to gripe but it was over 100 degrees today in the Bay Area. Imagine my every reply with sweat dripping down my neck. So grateful for all who chimed in about pay equity!

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Job postings are asking for multiple skillsets that were never expected to be had by 1 person. If your hire as CD eliminates the need to hire an additional CW and AD, how do you get paid accordingly?

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Kat, what’s your take on this?

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Kat, what do you do when you find out your male creative equivalents make significantly more than you? I advocated for myself once and was told it’s a fireable offense to discuss others’ salaries.

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Up for a job that's less than I'm worth, but more than they wanted to pay. Over 40, and the options aren't what they used to be. Feeling stuck. Feels like the industry is getting worse. Advice?

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If 3% was formed to get women to be 50% of creative leadership—you did it! I freelance all over NYC and the vast, vast majority of ECDs or CCOs have been female. As for the pay gap, well....

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I’m concerned this is just going to reduce employee salary negotiation leverage and allow companies to pay everyone the same low amount. It sounds like the limitations of a union without the benefits.

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Gonna be offline until 4:30 PST. Headed up to Venables Bell to talk mentorship. Will check back in later. Pay equity can be a contentious issue with no absolute answers but keep the questions coming!

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Let me take this moment to give a shout-out to Amanda Enayati, 3%’s Head of Culture Innovation, who spearheaded our Pledge for Pay Equity research + report, plus ran a session about it at #3percentDC

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How do I go about finding executive mentorship from women I don’t work with? I’m in desperate need of career advice but don’t know how to reach out to the women I look up to

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How do we get our agencies to get behind and support this movement? HR/leadership is very hesitant to share this information

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How much of your organizations funding comes from holding companies or agencies? I notice a good deal of your board members are conflicted , as they are also the ones who determine pay at agencies.

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What’s the best way to bring up the pay equity pledge within your agency? Would like to suggest this but don’t know who to talk to or how.

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There is strength in creative teams negotiating pay as a team, especially with regard to pay equity and male/female teams. Package yourself and your partner as equals and stick with it.

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Morning, all! I’m up early here in SF to talk pay equity today. Let’s dig into some of your questions...

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What do you think is the first tangible step agencies need to take to achieve wage equity? What’s the first step women in advertising should take?

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I need awards to get into a great agency. But I need to have worked at a great agency to have awards. As a woman of color who was dismissed creatively until only recently, how can I break this cycle?

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