Q&A with Mike Bentley

Mike Bentley, Chief Strategy Officer at GTB, takes questions from Advertising professionals!

Hi Mike - thanks again for doing this, I've been looking forward to it. How does developing creative for an automative brand differ from another type of consumer brand? Can you shed light on that process?

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Any advice on thriving in a market you’re not native to, and maintaining a global relevance, outlook and network while located in the U.S?

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There’s a thread in the analytics bowl about the difficulty of hiring A& people. How would you address this problem, and how would you convince those people to come to Detroit? Asking as an MI native

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Hi Mike, please suggest your insights for fostering a good relationship between creative and strategy through production

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Why do you think the majority of CSOs are men?

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I keep hearing that higher level strategists want to hire people with "non traditional" backgrounds. But when I'm applying for a job it seems people only want to hire those with a strat title. POV?

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What value do you find from external partners (platforms, data, etc) in planning? At what point do you collaborate?

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What do you think is the best relationship between creative work and analytics to guide that work? Is it a balance thing?

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Mike! Thanks so much for doing this! First question, can you talk a little bit about how your experience has been different between working in the US vs Europe?

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