Q&A with Sarah Watson

Sarah Watson, Chief Strategy Officer and NY Chairman at BBH, answers your questions about Advertising and her career!

🌗🌘🌑🐠🐠🐠 thanks for having me Fishers it’s been fun! Signing off 🐠🐠🐠🌓🌒🌑

likeuplifting
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Hi Sarah, Thanks so much for taking your time to answer our questions! What is the number one trait you look for in a junior strategist to join your team?

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Hey Sarah. Why do you think there are there so few female CSOs?

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Hi Sarah, What are some of your favorite books? Thank you!

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Hi Sarah! It’s Tatyana- used to be a finance analyst at BBH. I’ve been in the ad world for 5 years now and would love to break into strategy- do you suggest schooling? Or another way to transition?

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In what ways do you think agency experience prepares us for a job with companies like Google? E.g. how can planners/strategists best position themselves for positions in Google and Facebook?

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Hi Sarah, where do you look for qual/cultural/human insights? Try my best to keep a close eye on what’s going on, but the agency I’m at (Pub owned) doesn’t have a lot of qual resources at hand. Cheers

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See you guys in a little while! 🐠🧡

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Hi Sarah, Love to hear what makes a great strategy? What would you do if a certain strategy does work on the data side? What is your solution to this? Thank you! Happy to have you here!

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What do you do when what’s right for the agency is different than what’s right for the client from a marketing perspective?

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Hi Sarah! How do you manage or avoid competition with your husband?

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Do you think data should drive creative (meaning creatives should use data to come up with campaigns) or data should support creative (meaning strategists should find data that supports the ideas)?

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Hi Sarah, what advice would you give to a creative who has a passion for strategy and is considering making the switch? Should they go back to school? Find a mentor?

likehelpful
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Why do you work in advertising? (Sorry not meant to be a flippant question — would genuinely love to hear you talk about why you’ve chosen to give so much of your life to this industry).

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What's the line between content strategy and creative direction? How can I steer my strategists away from micromanaging art while still valuing what they're providing?

likehelpful
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Sarah! GFBM alum here! What do you think of the strategy bifurcation? Half my coworkers have gone consulting and I have my heart working on the agency side

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Have you ever been fired?

likeuplifting
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Hi Sarah! What are your expectations for what a strategist with 1 year of experience should be capable of achieving?

likesmart
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Hi Sarah, I’m a junior planner at a big agency, and it feels easy to get lost in the shuffle. Do you have any advice for how to go above and beyond as a junior, or how to better stand out?

likehelpful
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Hi Sarah! Thanks for doing this. Best advice you’ve ever received?

likesmart
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