Q&A with Sarah Watson

Sarah Watson, Chief Strategy Officer and NY Chairman at BBH, answers your questions about Advertising and her career!

Any tips on ways to meet and greet folks that work at agencies you’re interested in? It’s always good to swap stories and get a feel for a place and their people before pursuing a potential gig. TIA

smart
Reaction Icon Like
Arrow Icon

Hi Sarah, Megha here!! Hope you are well. Would love to hear any secret, magical pro tips you’ve used to stay on top of (and leading) your career while also being a mom to two little ones?

likehelpful
Reaction Icon Like
Arrow Icon

As a strategist, what is the best way to approach partnering with creatives?

likehelpful
Reaction Icon Like
Arrow Icon

From what I hear, you’re a kick ass strategist and human. Your husband is also a kick ass strategist and human. How do you avoid spending all of your time talking about strategy at home?

like
Reaction Icon Like
Arrow Icon

Hi Sarah! You once said something about using people around you as a source of strength & power. How do you do that effectively, esp. with people who are time-poor, unconcerned with juniors, etc.?

like
Reaction Icon Like
Arrow Icon

Is it more important that the meat of a strategy be correct or that it's written pithy?

like
Reaction Icon Like
Arrow Icon

Does BBH have any openings for junior strats??? 😊

like
Reaction Icon Like
Arrow Icon

What makes you stay at BBH ?

likesmart
Reaction Icon Like
Arrow Icon

Strategy is only as good as the insights it’s derived from. What process/model/strategy do you use to discover and leverage insights?

like
Reaction Icon Like
Arrow Icon

What kind of training courses or resources would you recommend for junior talent interested in growing their career in strategy to potentially get to your position? Do you have a fav course or book?

likehelpful
Reaction Icon Like
Arrow Icon

I read in an interview of yours that it took you some years to gain confidence & find your voice. How did you go from insecurity to leading w/ confidence?

like
Reaction Icon Like
Arrow Icon

Hi Sarah- for people wanting to get into strategy, where do you recommend they start? What should we invest our time in doing?

like
Reaction Icon Like
Arrow Icon

Hi Sarah, Thank you for your time and insight. Do you use a set process or have you found one that works when you come up with a new idea and launch plan for a brand?

like
Reaction Icon Like
Arrow Icon

Hi Sarah! Would love your input on Account attempting to transition into Strategy. Having a hard time getting more face time working on strategic projects. Move to gain experience? School for strat?

like
Reaction Icon Like
Arrow Icon

Hi Sarah! Loved hearing you speak at the Times Up Advertising event. I was really excited about the movement, but since then I haven’t heard a peep. Can you share an update about the future of TUA?

like
Reaction Icon Like
Arrow Icon

Is real planning a dying art? Or is it just changing with the culture it now exists in?

like
Reaction Icon Like
Arrow Icon

What are the biggest structural challenges facing agencies within holding companies, and how is your team changing the individual agency mindset to be more collaborative (independent of Marcel)?

likesmart
Reaction Icon Like
Arrow Icon

I’m a senior-level digital strategist, but don’t have experience using more traditional planning tools. I want to stick with strategy; how can I broaden my role without taking steps back in my career?

likesmart
Reaction Icon Like
Arrow Icon

What’s your take on the direction of where US planning/work is headed based on what’s happening in marketing/society? Do you miss the (arguably) more nuanced UK approach to planning/creative work?

likesmart
Reaction Icon Like
Arrow Icon

Hi Sarah, Can you offer some advice for managing junior strategists? I always try to give v specific feedback— but the junior I work with just doesn’t respect me. It’s an uphill battle everyday.

helpful
Reaction Icon Like
Arrow Icon