Any tips on ways to meet and greet folks that work at agencies you’re interested in? It’s always good to swap stories and get a feel for a place and their people before pursuing a potential gig. TIA
Q&A with Sarah Watson
Hi Sarah, Megha here!! Hope you are well. Would love to hear any secret, magical pro tips you’ve used to stay on top of (and leading) your career while also being a mom to two little ones?
From what I hear, you’re a kick ass strategist and human. Your husband is also a kick ass strategist and human. How do you avoid spending all of your time talking about strategy at home?
Hi Sarah! You once said something about using people around you as a source of strength & power. How do you do that effectively, esp. with people who are time-poor, unconcerned with juniors, etc.?
Strategy is only as good as the insights it’s derived from. What process/model/strategy do you use to discover and leverage insights?
What kind of training courses or resources would you recommend for junior talent interested in growing their career in strategy to potentially get to your position? Do you have a fav course or book?
I read in an interview of yours that it took you some years to gain confidence & find your voice. How did you go from insecurity to leading w/ confidence?
Hi Sarah- for people wanting to get into strategy, where do you recommend they start? What should we invest our time in doing?
Hi Sarah, Thank you for your time and insight. Do you use a set process or have you found one that works when you come up with a new idea and launch plan for a brand?
Hi Sarah! Would love your input on Account attempting to transition into Strategy. Having a hard time getting more face time working on strategic projects. Move to gain experience? School for strat?
Hi Sarah! Loved hearing you speak at the Times Up Advertising event. I was really excited about the movement, but since then I haven’t heard a peep. Can you share an update about the future of TUA?
What are the biggest structural challenges facing agencies within holding companies, and how is your team changing the individual agency mindset to be more collaborative (independent of Marcel)?
I’m a senior-level digital strategist, but don’t have experience using more traditional planning tools. I want to stick with strategy; how can I broaden my role without taking steps back in my career?
What’s your take on the direction of where US planning/work is headed based on what’s happening in marketing/society? Do you miss the (arguably) more nuanced UK approach to planning/creative work?
Hi Sarah, Can you offer some advice for managing junior strategists? I always try to give v specific feedback— but the junior I work with just doesn’t respect me. It’s an uphill battle everyday.