Q&A with Sarah Watson

Sarah Watson, Chief Strategy Officer and NY Chairman at BBH, answers your questions about Advertising and her career!

Hi Sarah! I loved your tips in Julian’s latest newsletter. I recently moved abroad & became a manager for the first time. I’d love your advice on how to excel in either aspect of this new chapter? Ty!

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How has BBH changed since Publicis took full control ? Are you excited by the posssibilities brought by Marcel ?

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Who do you look up to in the industry ? Other strategists ? Creatives ? Clients ?

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In your current role what are your main priorities? Do you oversee the strategic output of each office? What are the main challenges you face?

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Does BBH give homework assignments as part of the interview process for strategy roles? Do you think it’s a fair way to evaluate them given that most candidates have full-time jobs?

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What has been the most difficult stage of your career in terms of professional growth?

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What’s the most valuable yet rarest trait you see across planners?

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2 years into my career and looking to make my first move to (hopefully) a larger agency. What are the most impressive accomplishments of good planners?

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After years in social, digital, and PR I ended up sort of by default as a strategist at a creative agency. I see the value strategists provide to clients in terms of brand strategy etc but...

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Seems like a lot of strategy is driven by comms / media & digital. Where do you see the role of brand strategists or traditional account planning?

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Hi Sarah. Can you offer some advice for those without strategy experience who are interested in getting their foot in the door? Must-have skills?

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Hi Sarah! What do you look for in a prospective strategists nowadays? How can a junior candidate stand out from the rest and display their passion? Thank you so much

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Hi Sarah, thanks for making the time. Where do you think the future of strategy is heading? What can we do now to prepare?

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Thanks so much for sharing your time, Sarah. What advice do you have for women who are looking to establish themselves as agency and industry leaders, ideally in the c-suite later in their career?

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Hi Sarah, thanks for taking our questions! It's so inspiring to hear from leaders like you. How have you found the transition btwn London and NYC? What are the biggest differences?

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