{ "_id": "5b522dc05819ca0013a1ad40", "name": "Q&A with Steve Babcock", "iconUrl": "https://dslntlv9vhjr4.cloudfront.net/crowd_images/zpqIbekV9mdKx.png", "type": 4, "description": "Steve Babcock, CCO at VaynerMedia, answers questions from Advertising professionals!", "isVisible": true, "isPublic": true, "divisions": [], "feedState": { "countOfSystemMessages": 0, "countOfUserMessages": 45, "countOfMessages": 45, "lastMessage": "Hey hey. Signing off now. Thanks for all the questions. I hope my responses were helpful. If you’d like to stay connected, please hit me up on instagram @stevehappens\n\n👊🏻🔥❤️", "lastUpdateDate": "2018-07-25T22:35:45.997Z", "lastSign": "Steve Babcock", "lastMessageDate": "2018-07-25T22:35:45.997Z" }, "numberOfUsers": 7, "relatedCrowdIds": [ "552d1d24dc1c586b09d2d051", "564a5cdb94887803001dd07c", "552d1d24dc1c586b09d2d052", "5565cfca8b2b9a03009acf57", "553769a790f5eebe1d2a0f92", "5e4bca4d473da1001b53cb24" ], "background": { "from": "4622D2", "to": "0F71A6" }, "creationDate": "2018-07-20T18:45:20.201Z", "priority": 0, "isLocked": false, "bowlType": "58e6c35170558a0016aae959", "bowlTypeName": "Custom Bowl", "numberOfNetworkingUsers": 0, "handleUrl": "qa-with-steve-babcock", "disablePosting": true, "hideNumberOfUsers": true, "fishIconColor": "00fff5", "numberOfFollowers": 1, "promptsDisabled": true, "roomEnabled": false, "suggestedIndustry": { "_id": "552d1d24dc1c586b09d2d051", "name": "Consulting", "iconUrl": "https://dslntlv9vhjr4.cloudfront.net/crowd_images/q6ousBABT88sI.png", "crowdIconUrl": "https://dslntlv9vhjr4.cloudfront.net/crowd_images/KF6SyAmqgD6Ae.png" }, "lastView": "Invalid date" }
Steve Babcock, CCO at VaynerMedia, answers questions from Advertising professionals!
Sign up to access more conversations in this bowl 🔑

Hey hey. Signing off now. Thanks for all the questions. I hope my responses were helpful. If you’d like to stay connected, please hit me up on instagram @stevehappens 👊🏻🔥❤️

likeuplifting

Do you ever feel the urge to say f*ck it to all this digital nonsense and just make some TV spots?

I’ve freelanced at the usual suspects from BBDO to McCann. For some reason Vayner is like LService - an enigma wrapped in puzzle... Is it because you guys only hire non-traditionals or only juniors?

like

Thoughts on: Small shops vs Large Holding company vs privately owned Each must have strengths and weaknesses, what's your take on those differences? Which ones do you think will take the lead?

likehelpful

Vayner was built on churning out copious low-craft content at high-speed. Now that every teen and micro-influencer can do that for brands, how will the business model and client offering be changing?

like

What do you believe is the main purpose of Account? What skills make a great Account Person for not only the agency or client but also for their Co workers?

Hi Steve, Why does VM claim to be disruptive & different? When I worked there, me & everyone in the LA office pretty much worked on static social posts & not much more. Has this changed?

like

Did you have a plan for where you wanted your career to go when you were in your mid-20s? How did you carve out your journey?

How does one stand out from a pool of prospective new hires in this industry? At the end of the day, a lot of us have the same or similar experience. Is it just about being relatable and personable?

like

Hi Steve, thanks for doing this! What's your favorite ad or campaign of all time?

like

A favorite question I like to ask industry leaders is how they see consultancies competing with traditional creative industries in the next 5-10 years? How do you see Vayner positioned in this regard?

like

Is it pronounced Gif or Jif?

likesmartfunny

What role does data play in your creative process?

like

how does VM make money?

lI’m interested in how you’ve seen the industry change since you got started. What’s been the biggest shift, and has anything caught you buy surprise?

What are the most important skills you think a creative should learn these days?

like

What's some practical advice you gained that's stuck with you? Maybe something you learned along the way that you'd have loved to have passed on to your younger self earlier?

Should I quit a ten year stint to double my salary? Even though the 5, 10, 15 year plan doesn’t exist.

Hi Steve, the email said you started in the mail room. Could you tell us a little about your journey and how you got started in advertising?

Hi Steve, really appreciate your inisghts. My questions is what were the most common traits in the people you worked with that made them memorable, good or bad?

like

Thanks for doing this Steve. If I take a job in pharma advertising, how hard will it be for me to return to a regular creative agency?

like

How do you tolerate that guy all the time?

likefunny
Share this 🔥 post

Hi Steve. Thanks for taking the time. I was wondering how you decided to take, or maybe reconciled taking, a job at an often notorious agency beyond pay raise & title? Why fight for Gary #hustle V… more

likefunny

Hi Steve, How much of data analysis do VaynerMedia uses to build their strategies? Are you guys using data visualization for your clients?

like

Having worked at Vayner for a couple years, one of the most egregiously counterproductive practices I witnessed was the continual prioritization of Gary fans over competent workers in the hiring (ctd)

like

What’s the best way to network with fellow creatives in NYC?

Is the role 'Chief Heart Officer’ just HR rebranded, a clever publicity stunt, or something different entirely? And why have no other agencies included the role in their mgt line up?

like

Hello Steve, thank you for doing this :) being a graphic designer, I found that my relationships with my team was more viable than my actual skills as a graphic designer, do you agree?

likesmarthelpfulfunny

Hi Steve, Big fan! What do you feel have been the most important lessons you’ve learned in your career? Both success and failures. Thanks!

like

Hi Steve, Thanks for taking the time to do this. I spent a few years at VM, but left shortly after you arrived. What's your opinion on bringing people back? Any chance you're open to a 1:1 ch… more

like

What agencies do you see as Vayner’s biggest competition?

like

Hey Steve, please share some of the work that you are proud of during your time at VM since feb 2016. Something that shows your creative vision and the vision of VaynerMedia, which will make jaws drop

likefunnyupliftingsmart

Hey Steve, what do you think of people who call themselves "Data Creative"?

funny

I used to intern at vayner media and it was one of the best experiences of my life. What type of advice would you give interns now trying to break into the crazy ad world?

like

Best Buy here. Wondering if you could give us some more ideas for Back To School. How’s tomorrow? Yes, I know it’s Sunday

likeuplifting

Hi Steve, Vayner gets a bit of a bad rap in the industry, more so than most agencies. Why do you think that is?

likefunny

Steve, cool to see you doing this! I really respect the leaders that take the time to help those rise up. What do you think it takes to make the jump from ECD to CCO? What did it take for you?

likefunny

What’s Vayner’s position in the SEO channel and that being used as part of customer acquisition strategies?

like

Is VM still mainly a social/content machine? Has there been/are there plans for evolution?

like

Vayner had a massive purge of staff in 2017 which included mostly women and people of color, particularly in their studio. How was this seen internally?

like
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.

For account settings, visit Fishbowl on Desktop Browser or

General

Legal