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Steve Babcock, CCO at VaynerMedia, answers questions from Advertising professionals!
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Hey hey. Signing off now. Thanks for all the questions. I hope my responses were helpful. If you’d like to stay connected, please hit me up on instagram @stevehappens 👊🏻🔥❤️


Do you ever feel the urge to say f*ck it to all this digital nonsense and just make some TV spots?

I’ve freelanced at the usual suspects from BBDO to McCann. For some reason Vayner is like LService - an enigma wrapped in puzzle... Is it because you guys only hire non-traditionals or only juniors?


Thoughts on: Small shops vs Large Holding company vs privately owned Each must have strengths and weaknesses, what's your take on those differences? Which ones do you think will take the lead?


Vayner was built on churning out copious low-craft content at high-speed. Now that every teen and micro-influencer can do that for brands, how will the business model and client offering be changing?


What do you believe is the main purpose of Account? What skills make a great Account Person for not only the agency or client but also for their Co workers?

Hi Steve, Why does VM claim to be disruptive & different? When I worked there, me & everyone in the LA office pretty much worked on static social posts & not much more. Has this changed?


Did you have a plan for where you wanted your career to go when you were in your mid-20s? How did you carve out your journey?

How does one stand out from a pool of prospective new hires in this industry? At the end of the day, a lot of us have the same or similar experience. Is it just about being relatable and personable?


Hi Steve, thanks for doing this! What's your favorite ad or campaign of all time?


A favorite question I like to ask industry leaders is how they see consultancies competing with traditional creative industries in the next 5-10 years? How do you see Vayner positioned in this regard?


Is it pronounced Gif or Jif?


What role does data play in your creative process?


how does VM make money?

lI’m interested in how you’ve seen the industry change since you got started. What’s been the biggest shift, and has anything caught you buy surprise?

What are the most important skills you think a creative should learn these days?


What's some practical advice you gained that's stuck with you? Maybe something you learned along the way that you'd have loved to have passed on to your younger self earlier?

Should I quit a ten year stint to double my salary? Even though the 5, 10, 15 year plan doesn’t exist.

Hi Steve, the email said you started in the mail room. Could you tell us a little about your journey and how you got started in advertising?

Hi Steve, really appreciate your inisghts. My questions is what were the most common traits in the people you worked with that made them memorable, good or bad?


Thanks for doing this Steve. If I take a job in pharma advertising, how hard will it be for me to return to a regular creative agency?


How do you tolerate that guy all the time?

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Hi Steve. Thanks for taking the time. I was wondering how you decided to take, or maybe reconciled taking, a job at an often notorious agency beyond pay raise & title? Why fight for Gary #hustle V… more


Hi Steve, How much of data analysis do VaynerMedia uses to build their strategies? Are you guys using data visualization for your clients?


Having worked at Vayner for a couple years, one of the most egregiously counterproductive practices I witnessed was the continual prioritization of Gary fans over competent workers in the hiring (ctd)


What’s the best way to network with fellow creatives in NYC?

Is the role 'Chief Heart Officer’ just HR rebranded, a clever publicity stunt, or something different entirely? And why have no other agencies included the role in their mgt line up?


Hello Steve, thank you for doing this :) being a graphic designer, I found that my relationships with my team was more viable than my actual skills as a graphic designer, do you agree?


Hi Steve, Big fan! What do you feel have been the most important lessons you’ve learned in your career? Both success and failures. Thanks!


Hi Steve, Thanks for taking the time to do this. I spent a few years at VM, but left shortly after you arrived. What's your opinion on bringing people back? Any chance you're open to a 1:1 ch… more


What agencies do you see as Vayner’s biggest competition?


Hey Steve, please share some of the work that you are proud of during your time at VM since feb 2016. Something that shows your creative vision and the vision of VaynerMedia, which will make jaws drop


Hey Steve, what do you think of people who call themselves "Data Creative"?


I used to intern at vayner media and it was one of the best experiences of my life. What type of advice would you give interns now trying to break into the crazy ad world?


Best Buy here. Wondering if you could give us some more ideas for Back To School. How’s tomorrow? Yes, I know it’s Sunday


Hi Steve, Vayner gets a bit of a bad rap in the industry, more so than most agencies. Why do you think that is?


Steve, cool to see you doing this! I really respect the leaders that take the time to help those rise up. What do you think it takes to make the jump from ECD to CCO? What did it take for you?


What’s Vayner’s position in the SEO channel and that being used as part of customer acquisition strategies?


Is VM still mainly a social/content machine? Has there been/are there plans for evolution?


Vayner had a massive purge of staff in 2017 which included mostly women and people of color, particularly in their studio. How was this seen internally?

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