A conversation with FCB CCO Susan Credle
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That’s a wrap 🎬 Thanks for stopping in with some great questions. I’m off to recharge, but stay brave and my bowl’s always here for those of you that want to stay connected. #NeverFinished

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likeuplifting

Do you have any advice for people trying to climb the ladder while keeping some degree of a life in tact? Boundary-setting feels increasingly impossible.

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What do you think are the biggest trends in advertising today? Where do you think the industry is heading? Thanks Susan!

Analytics is moving into creative quickly. What's the best way to think about how analytics and AI will help CDs in the future.?

Is it possible to change first impressions or do you feel people need to move on to reinvent themselves?

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It seems every 4th quarter, agencies make their cuts and juniors like me get let go. While, I help in the initial stages - I don’t get the chance to be part of produced work. What would u recommend?

There’s abundance of freelancers wanting to go perm, but it’s agencies w/the hang up on hiring them. How can freelancers win the interview when the topic of their FL yrs comes up—judged as negative?

How do you create work life balance for your creatives within the flow of the work that needs to be done?

I'm a minute late. So let's get this fishbowl thing started.

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likeuplifting

As someone who is more on the production side, I was curious about your thoughts on what makes a Director or even DP more desirable? Obviously the curation of style, aesthetic, etc... But besides that

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In-house studios, yay or nay?

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Agencies need to change to survive. We need key people to execute fast and furious in every department. We need to operate like startups but agencies keep hiring lazy, non-passionate people. Why?

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As a fresh college graduate, what do you think is most important in accepting your first job offer? In terms of salary+benefits, how can we know our worth while remaining shy of expecting too much?

How can the industry address “opportunity hoarding,” in which the best opps (job leads, vendor contracts, etc.) are often distributed to already-connected insiders first, minorities last (if at all)?

likesmart

I’m finding a lot of agencies want to fill jobs with exactly the person who has already done that job elsewhere. What advice would you give for creatives looking to move up or move up elsewhere?

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Any advice for someone who doesn’t have a “traditional” background as others in the NY ad scene (portfolio school, etc)? How do you prove that your past experience working in other countries matters?

I’ve found a lot of people in the office are freelancers, myself included, who would like to go perm. What advice can you provide to freelancers to “Make it official.”

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Hi Susan, what’s the best decision you ever made?

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What piece of advice would you give your receptionist self today?

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Has your perspective dramatically changed on something as you got more experience in life? Thank you for doing this!

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FCB is committed to diversity in hiring but that won’t make the agency diverse if the folks we hire don’t feel welcome. What is leadership doing to make sure diverse hires feel welcome and supported?

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How have you gone about creating culture? What are the guideposts and guardrails in the cultures you’ve created? Is ability to create culture important in the executives that you’ve hired?

Is there anything you are not currently doing, but wish you were?

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What trait or characteristic do you think has helped you tremendously to succeed?

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Hi Susan. Salaries per job function haven’t changed in a generation. What are you, specifically, doing to raise our wages to keep the best and brightest wanting to pursue careers in this industry?

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What advice can you give to and AD about to embark on his journey in the advertising world, what to expect, what opportunities to go after, the do’s and don’ts.

In today’s industry climate with the stigmatization, is it still possible to work your way up from a receptionist or similar level position towards CD, ECD etc?

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FCB’s 2019 was a pretty epic year. Where are you aiming your focus at in 2020?

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Hi Susan. Do you ever miss being a midlevel creative? I’d love to be a WW CCO one day and I’m looking forward to managing more, but I’m wondering if I’ll inadvertently wish these years away.

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Do you think our industry is getting anything right in terms of retaining talent? Is there anything you think we should be doing more of to afford retaining more people, away from consultancies?

smart

I like my job, my livelihood is stable, but it's tough to do famous work here (market dynamics + client + internal capability). How do I get noticed/move to markets like NY/LDN (I'm in Asia)?

helpful

Your a women that has made it in era before it became woke.Along the way where there men that supported your rise? If so what would be your advice to women today at sorting the good ones from bad ones… more

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How do you think advancements in digital and social technology will change our creative product over the next 5 years?

If you could change one thing about this industry what would it be?

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Independent shops are trending right now, how should agencies that are within a network adjust to stay relevant and continue to gain top clients/talent?

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I’m sure you have creatives reaching out to you for jobs all day, every day. 1. What catches your eye that might set someone apart & 2. In such a “ghosting” industry how much outreach is TOO much… more

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Do you have any recommendation for a junior trying to succeed in an agency while their boss/senior team members embrace a machiavellian mindset ?

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How involved do you get in pitches and work?

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How do you define the role of a WW CCO?

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Do you feel the ad industry could do better at work/life balance and less pressure to work late/on weekends? It feels like the only way to grow at some companies is to sacrifice your personal life.

likeuplifting
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