Q&A with Susan Credle - Jan. 15

A conversation with FCB CCO Susan Credle

That’s a wrap 🎬 Thanks for stopping in with some great questions. I’m off to recharge, but stay brave and my bowl’s always here for those of you that want to stay connected. #NeverFinished

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likeuplifting
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Do you have any advice for people trying to climb the ladder while keeping some degree of a life in tact? Boundary-setting feels increasingly impossible.

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What do you think are the biggest trends in advertising today? Where do you think the industry is heading? Thanks Susan!

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Analytics is moving into creative quickly. What's the best way to think about how analytics and AI will help CDs in the future.?

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Is it possible to change first impressions or do you feel people need to move on to reinvent themselves?

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It seems every 4th quarter, agencies make their cuts and juniors like me get let go. While, I help in the initial stages - I don’t get the chance to be part of produced work. What would u recommend?

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There’s abundance of freelancers wanting to go perm, but it’s agencies w/the hang up on hiring them. How can freelancers win the interview when the topic of their FL yrs comes up—judged as negative?

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How do you create work life balance for your creatives within the flow of the work that needs to be done?

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I'm a minute late. So let's get this fishbowl thing started.

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likeuplifting
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As someone who is more on the production side, I was curious about your thoughts on what makes a Director or even DP more desirable? Obviously the curation of style, aesthetic, etc... But besides that

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In-house studios, yay or nay?

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Agencies need to change to survive. We need key people to execute fast and furious in every department. We need to operate like startups but agencies keep hiring lazy, non-passionate people. Why?

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As a fresh college graduate, what do you think is most important in accepting your first job offer? In terms of salary+benefits, how can we know our worth while remaining shy of expecting too much?

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How can the industry address “opportunity hoarding,” in which the best opps (job leads, vendor contracts, etc.) are often distributed to already-connected insiders first, minorities last (if at all)?

likesmart
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I’m finding a lot of agencies want to fill jobs with exactly the person who has already done that job elsewhere. What advice would you give for creatives looking to move up or move up elsewhere?

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Any advice for someone who doesn’t have a “traditional” background as others in the NY ad scene (portfolio school, etc)? How do you prove that your past experience working in other countries matters?

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I’ve found a lot of people in the office are freelancers, myself included, who would like to go perm. What advice can you provide to freelancers to “Make it official.”

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Hi Susan, what’s the best decision you ever made?

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What piece of advice would you give your receptionist self today?

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Has your perspective dramatically changed on something as you got more experience in life? Thank you for doing this!

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