More thinking on the continued use of pop-ups: https://www.psfk.com/2018/10/storefront-popup-china-asia.html
Retail and Consumer Experience Innovation
A place to talk about retail and consumer experience innovation.
DTC - fad or future? I interviewed the CEO of Lively the other day (undies dtc) and she suggested it’s just a catch all term that will age out in a few years.