What are some initiatives or behaviors you’ve seen to be successful in inspiring creative thinking on teams so it becomes part of the culture?
Staying Human In The Age Of Data
What happens if big ideas come up against sometimes harsh operational and engineering realities? Did you learn any lessons in this regard when attempting to bring the ambitious project Marcel to life?
Signing at 5.20 pm on way back to Chicago to end a day that began in NY and included Washington DC and Baltimore!
Other than in your book, what are some case studies you think a consultant should read about guiding a company through digital transformation
What are some brands that you think are doing a good job of producing solid creative but are known for being data and ops oriented?
What do you see as the future of award shows? Will the become truly meaningless in the future? It feels like they are more or less now.
I work in FinCrime and major challenge we are facing is tremendous volume of false positive alerts. Many financial institutions are using data science + AI/RPA to get rid of (read: auto close) contd.
How to balance the business imperative of needing to prove ROI on advertising, but needing creative input to make good work?
Pre-ordered on Amazon. I'm a slow reader, but learning incrementally with each page. Getting tidbits on the digital strategies on big players is eye-opening. Great read!
Best advice to coach and help teams to stretch and strive beyond the brief? More and more because shrinking scopes I see teams focus on doing vs. thinking. How do I help break out of this cycle?
Looking forward to this conversation. Starting now at 4.10 am in NY as I head to DC and then later in day to Chicago.
Who do you think the best leaders are when it comes balancing data-driven decision making vs. creativity?
I come from a startup that values analytics over creativity. They "get it" but sometimes but when they feel like creative ideas don't perform well, they want to do something else immediately >