Thank you everyone for all of your questions!And thank you Fishbowl for giving us a platform to have open conversations. Have a wonderful evening!
A Q&A with President of New York Times T Brand Amber Guild
Yes it takes a village - even more villages for working moms. Can you talk about who and what helps you to balance work + fam?
Hey Amber! Soon-to-be college grad here. What makes junior/entry level applicants stand out to you?
I’ve seen a job listing for Creative Director at the New York Times for months now. Why is it taking you guys so long to fill that spot? I would imagine a lot of agency side CDs would be all over it.
Amber, your participation at Together In Digital in Ohio was the highlight of the conference for me! From sharing the word on the billboard that motivated you to get into advertising... (1 of 2 posts)
How do you reconcile the need for media efficiencies on one side and an awards culture on the other?
Good morning everyone - I’m in my office here at the New York Times ready to start the day and looking forward to answering all of your questions! (Um, and now you know I have a messy desk)
What is a healthy ad budget for a Fortune500 brand in the US? What percentage usually goes to creative, prod and media? How do brands decide to divide the pie with digital, social and influencers?
Elaine Welteroth says she feels like the bridge between her black and white cultures, which is similar to your heritage. What is your advice on bringing cultures and genders together in the workplace?
Where does an entity like T Brand Studio fit in to the advertising ecosystem? Since you’re creating custom content, do you see yourselves as competing with creative agencies?
How is it different from classic agency world to work for The New York Times? What are the new challenges?