A Q&A with President of New York Times T Brand Amber Guild

A Q&A with Amber Guild, President of T Brand.

Thank you everyone for all of your questions!And thank you Fishbowl for giving us a platform to have open conversations. Have a wonderful evening!

likeupliftinghelpful
Reaction Icon Like
Arrow Icon

What's a healthy media spend for a video to go "viral"?

likefunny
Reaction Icon Like
Arrow Icon

Yes it takes a village - even more villages for working moms. Can you talk about who and what helps you to balance work + fam?

like
Reaction Icon Like
Arrow Icon

What's the best way to train agency leaders?

like
Reaction Icon Like
Arrow Icon

What do you think the ‘future model’ of an agency will look like with the rise of technology?

like
Reaction Icon Like
Arrow Icon

Hey Amber! Soon-to-be college grad here. What makes junior/entry level applicants stand out to you?

like
Reaction Icon Like
Arrow Icon

I’ve seen a job listing for Creative Director at the New York Times for months now. Why is it taking you guys so long to fill that spot? I would imagine a lot of agency side CDs would be all over it.

likefunny
Reaction Icon Like
Arrow Icon

Good morning! What are some of the things you think the advertising industry is doing right?

likeupliftingfunny
Reaction Icon Like
Arrow Icon

Amber, your participation at Together In Digital in Ohio was the highlight of the conference for me! From sharing the word on the billboard that motivated you to get into advertising... (1 of 2 posts)

likeuplifting
Reaction Icon Like
Arrow Icon

What piece of work are you most proud of?

like
Reaction Icon Like
Arrow Icon

What are your favorite unspoken truths?

like
Reaction Icon Like
Arrow Icon

Is there a problem with the ad agency business model?

likefunny
Reaction Icon Like
Arrow Icon

How do you reconcile the need for media efficiencies on one side and an awards culture on the other?

like
Reaction Icon Like
Arrow Icon

What are your thoughts on the impact of holding companies on the ad industry?

Post Photo
like
Reaction Icon Like
Arrow Icon

Good morning everyone - I’m in my office here at the New York Times ready to start the day and looking forward to answering all of your questions! (Um, and now you know I have a messy desk)

Post Photo
likeuplifting
Reaction Icon Like
Arrow Icon

What is a healthy ad budget for a Fortune500 brand in the US? What percentage usually goes to creative, prod and media? How do brands decide to divide the pie with digital, social and influencers?

like
Reaction Icon Like
Arrow Icon

Elaine Welteroth says she feels like the bridge between her black and white cultures, which is similar to your heritage. What is your advice on bringing cultures and genders together in the workplace?

like
Reaction Icon Like
Arrow Icon

Where does an entity like T Brand Studio fit in to the advertising ecosystem? Since you’re creating custom content, do you see yourselves as competing with creative agencies?

like
Reaction Icon Like
Arrow Icon

How is it different from classic agency world to work for The New York Times? What are the new challenges?

like
Reaction Icon Like
Arrow Icon

What's the hardest part of your job?

like
Reaction Icon Like
Arrow Icon