Sleeping Giants - Q&A 8/8

A Q&A with Matt Rivitz, the creator of Sleeping Giants, about how to make the industries we work in more values-base.

Guys the amazon is burning for 16 days and no one is doing anything about it. We have the power of communication but feel helpless right now. We need to use our knowledge for good What could we do??

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I'm curious what your take is on deplatforming. Should people like Steven Crowder be kicked off YoutTube for throwing slurs at Carlos Mazza, or is "demonetizing" enough?

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This is a great cause. I think more people would get actively involved if they could make a living doing it. How do you finance your efforts ?

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How do we get the big brands to come to terms with their complicity in bankrolling white supremacy on Fox News? This isn't just about Tucker. All the ad dollars go into the same bank account.

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How do you see brands evolve in terms of corporate responsibility?

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Hey, everyone! Posting from the great state of Minnesota, where I am with my family. Looking forward to answering your questions on advertiser responsibility, corporate accountability & activism!

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Do you know of any agencies out there who are working exclusively on campaigns that combat climate change and gun violence?

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What are your challenges? How can we help?

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How did you know this was your mission? There are so many things I care about, I feel paralyzed by all the possibilities.

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Would you accept pro-bono work and support from an agency or association to support your work? Or perhaps standards to prevent brands from "accidentally" promoting these topics?

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Wondering what your thoughts are about advertising on platforms like Facebook which have proven to be a bit reckless with user data and easily manipulated by outside forces?

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Do you ever target the far left with your campaigns, or just the far right?

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What role could we and other ad schools play in your mission? How can we prepare the talent of tomorrow to help once they get into the industry?

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What steps would you take to make change at my company?

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What is life like after you made your identity public? Incredibly brave that you continue to push your mission even after receiving death threats. You're a hero.

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How does one decide where the line is? Like pushing tobacco, unhealthy eating, unsustainable products, banks after the recession...Aren't those the brands that keep the lights on at agencies?

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I’m your biggest fan. What you’re doing is being TRULY creative to solve a real problem. How can we help this cause or get involved as creatives (or otherwise) in your organization?

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You’re a hero, Matt. Kudos on what you’re doing and the very public way you’re doing it. I don’t even like posting with my real name on here!!!

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