Redscout is a brand strategy, design & innovation agency dedicated to transforming the futures of ambitious brands & businesses. We are 80 strategists, designers, and technologists, but every one of us is a Scout. We believe that the best way to change a consumer’s perception of a brand is to change the way they experience it. We ask provocative questions until we unlock a new way to see a consumer, a brand or an organization. We don’t just solve problems, we’re experts in them. We wrestle with them, geek out on them. Sometimes we completely reframe them. Truly understanding the problem is halfway to solving it. We innovate for the real world through a deep focus on the culture around us. We understand how people truly live and how to better solve for their everyday needs, as well as their fantasies. We tell it like it is, even if it can be tough to hear. We’ve been called “Masters of the obvious” for our ability to filter the noise and reveal the pieces that unlock real change. Redscout is an idea-led innovation agency. Everything we do is in service of the idea. Organized around the belief that Innovation is the most powerful form of marketing™, our team of Thinkers and Makers invent, prototype and commercialize new products, services and experiences that help brands realize their potential in profound new ways. Advertising Age and Crain’s New York Business named Redscout among the Best Places to Work in 2016 and Agencies to Watch in 2017.

Company Details
30 Cooper Sq, New York, 10003
Year Founded
Company type
Company size
brand positioning, new product ideas, product design, innovation strategy, industrial design, service design, branding, brand strategy

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