From Receptionist To Global CCO – A Q&A with Susan Credle of FCB – Jan 15

You always hear about the myth of working your way up from being a receptionist to a C-suite powerhouse, but how often does that actually happen?

While it may not be common, one story proves that such an unlikely path is possible in advertising.

Susan Credle, FCB’s Global Chief Creative Officer, started her award-winning career as a floating receptionist. Parallels are often drawn between the fictional Peggy Olson from Mad Men and Susan Credle, who started out at BBDO and moved up the ranks to become EVP, Executive Creative Director. In 2009, she moved to Leo Burnett USA, where she was credited with the shop’s creative resurgence. Some of Susan’s career highlights include being responsible for making the iconic M&M’S “human” and for the legendary Allstate’s “Mayhem” campaign.

When she arrived at FCB in 2016, Susan reignited the network by pushing for better work and coaching her teams toward ambitious results at awards shows, with campaigns like #NoConditionsApply for The Times Of India. In 2019, FCB had its best performance at Cannes ever and was named a top-three Global Network. The network also took home its first-ever Titanium Grand Prix for The Whopper Detour, as well as four other Grands Prix Lions for campaigns like Go Back to Africa and See Sound. Last year, FCB was also recognized by Advertising Age as one of the top-ten agencies honored on their A-List.

Susan is one of the industry’s leading creatives and an important voice representing women. She was named the first female chairperson of The One Club for Creativity and received numerous industry accolades, including CAF’s Chicago Ad Woman of the Year in 2013, Advertising Age’s 100 Most Influential Women, Business Insider’s Most Creative Women in Advertising, and induction into the AAF’s Hall of Achievement.

Susan is going to be answering questions and sharing her story in a Fishbowl Q&A on Wednesday January 15.

You can access it here: https://joinfishbowl.com/bowl_x3a2qgj

The Fishbowl Q&A is an opportunity to have a direct conversation with one of the most accomplished leaders in advertising about how to build a career.

Susan also plans to discuss what she looks for when making a hire and how to get your agency’s leadership to embrace transparency.

We hope you can join us, and please spread the word: https://joinfishbowl.com/bowl_x3a2qgj

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