Tiara Puglisi is a serial team builder – she’s most recently built the Connections Planning team at R/GA, a marketing and advertising agency. She’s also a Fishbowl community leader for Moms in Advertising and Comms and Connections Strategy.
What’s your go-to fun fact during ice breakers?
I gave birth in my car.
Which moment set you the career path you’re on today?
The moment I realized the status-quo wouldn’t work for me and that I could change it. I’ve always known that to be true in my personal life, but I didn’t exactly know how that would manifest in my professional life. I started my career in a large media agency and I could not understand why things were done a certain way. The good employee in me wanted to do as I was asked, but the forever rebel in me, wanted to do it differently. When I left to go to a small agency, I had an opportunity to change those things and I really became alive for the first time in my career. It was when I really got to start to break and re-build processes and when my M/O was solidified: I like to build, launch, grow and connect things – brands, products and people.
What do you want to drive forward in your community?
In a general sense, the idea that just because something is the way it is doesn’t mean that it has to be. I want people to feel empowered to change things that need changing and to talk about it. This applies to both of the bowls I lead – Moms in Advertising and Comms / Connections Planning. If things don’t make sense or they aren’t working – get a squad together and talk about it – it’ll make you feel less crazy and then put to pen to paper and champion that change. If you have a vision for how something should be, try to break it down into solution-oreinted,
What’s the one thing you’d want to improve in your industry?
I don’t believe parental leave is something that should have to be earned. The “tenure requirement” both in policy (most leave policies require at least a year of service to be eligible) and in culture (many women feel they need to “pay their dues” before taking parental leave at their company) shouldn’t exist. I believe parental leave benefits should take effect at the same time as medical benefits.
If you weren’t in your industry, what would you do?
What song plays in your head when you have a huge meeting or you know you need to kick ass?
JayZ – F*ckwithmeyouknowigotit
If the story of your career was a book, what would the title be?
She said she wasn’t going to die on that hill.
What’s one piece of work you’re the most proud of?
Planned Parenthood – Roo High School – Pitching this campaign and ultimately making it was one of the best experiences of my career. The work meant so much to all of us who worked on it- we had an energy that I wish you could bottle and sell. It’s such a gratifying experience when you can apply your skills to a brand / product you believe in so deeply.
What’s one of your favorite convos from your Fishbowl?
I think this convo really shows how equality in the workplace for women still has a long way to go and that if there was no tenure requirement OP would, without a hesitation, pursue both her career dreams and her family dreams.
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