{ "media_type": "text", "post_content": "1 year Portfolio school, 1 internship, broke, very few people like my book? Advice...not going back to school for 2 years", "post_id": "5c02eda168cb93001205c78a", "reply_count": 72, "vote_count": 7, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }

1 year Portfolio school, 1 internship, broke, very few people like my book? Advice...not going back to school for 2 years

likehelpful
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Agree with @ACD2.

But also agree on the mentorship. I’ve been in your shoes, and have since worked at shops people would kill to work at. Took me a while, but I networked my ass off on Linked In. Asked CDs to coffee. Asked recruiters for feedback on my website. Never missed a Creative Mornings meeting. I still email certain recruiters once a quarter to just say hi and stay on their radar, even after 8 years of being in the game. Keep pushing. Keep networking. There are people out there willing to help.

You also have opportunities to show off your talent in other places, like in your personal Instagram. CREATE CONTENT DAILY. SRSLY. I’ve seen people get jobs solely off their twitter accounts.

GL to you!

likeupliftingsmarthelpful

I went to CPS a long time ago. It's a bare bones intro to advertising in 300 days. I learned enough to get internships. After my second internship I lived with my parents for 3 months, took what I gathered from real agencies, and remade my book from scratch. I did that over and over for the first couple of real ad years. But it does take some trickery, bravery and luck to get your foot in the door. I'm also never too ashamed to beg.

During that season in my parents basement, I remember writing 160 creative directors only to have 14 respond. Just 6 of those responses were helpful or even kind. But those 6 helped alot. I turned them into interviews. 2 became offers. 1 became my first real job in adertising.

1 out of 160. I can't believe how lucky I was. Back then people were sending glitter in the mail and leaving fake wallets stuffed with portfolio work in bathrooms. I just had to write a few tailored letters and wait. There wasn't LinkedIn back then. So I think you've got a chance to make it too if you're determined and patient.

Good luck!

likeupliftingsmarthelpful
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Have you gotten any constructive feedback on your book? If so can you do some spec work? I guess the big question is do you still want to be a copywriter? This is my third career. I am a bad marketing manager and a bad account person. Now I’m a good copywriter. Have you considered trying for another department in the ad industry? Sometimes so-so copywriters are actually great strategists. I know a few

likesmartuplifting

If you want to make it work, you have to commit to that and stop self-flagellating. I’d also say re: time and money, those are sunk costs. Focusing on that as an excuse to not move onto something else if you need to is throwing good money after bad. I learned the concept of sunk costs when I got my MBA. A degree I don’t use and don’t worry about having wasted money on. I’m not telling you you can’t make it as a writer. But if you’re as resigned as you sound, it’s okay to quit and move on.

likesmarthelpful

OP, google ‘sunk cost fallacy. ‘ just because you put in the time and the money doesn’t mean sticking it out is the best course. Is it possible that you should consider looking into a different job type like strategy or account. Get a feel for the land and transition once you get your footing. No shame in that gamw

likesmart

Maybe advertising isn’t for you?

likefunnysmart

Maybe change your title to Junior so that employers aren’t thrown by your balance of experience/title.

likesmart

Read through the portfolios on modern copywriter and look at the VCU student books. Definitely find a mentor. There’s actually a guy I know who helps creatives get there. He’s great. I don’t know what he charges. He works out of my agency’s office and I’ve gone to him for help myself with presentation skills. I’d be happy to pass on his name. Message me if you’re interested. He’s in Austin but he works with folks remotely, too.

likehelpful

It would be great to chat further. Is there an email I can reach you at?

Take your current book, only keep your one favorite campaign and replace the rest. A tall order for sure but sometimes that’s what it takes.

likeuplifting

Mentorship? Research people you like, contact them and see what advice they can give you.

likesmarthelpful

How did you go to portfolio school and end up with a bad book? I’d want my money back personally. That’s not fair.
This is the problem with a lot of schools, they don’t care if you can actually make it in the industry they just want your money.

likehelpful

Share your portfolio here.
You’ve got a lot of people interested in your story. Take advantage of that.

Or share it in the book review bowl, if you don’t want to associate your name with this thread

likehelpful

I’m sure mcgarrybowen will hire you

likefunny

Really proud of the supportive posts and people offering to help the OP. This can be a great business to be in if we treat each other kindly. Keep it up, Adfish!

likeuplifting

archive is a joke. Most of the ads never run, and they are more art than advertising. The ads are purely visual, for the most part, and if they have an insight, it’s very abstract.

write some killer headlines, and think of big ideas that exist outside of those headlines, and if you’ve got the chops, you’ll be fine.

but, that is if you have the chops.

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It’s called account management

likefunnysmart

Book Review bowl indeed. Don't give up, it's a lot of work that you've put in, sure, but guess what, it's not over. It just began. If you don't want to put in more work (ie do what people above suggested and kill most of your book) you shouldn't be a creative.

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Graduated CPS too. Feel free to reach out to me/send your book. Maybe I can help.

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OP, it sounds like you recognize one issue.

One thing I’ve seen is that many jr/school books have elaborate programmatic ideas and clever visual ads. But no actual writing. That makes it hard to hire you. It’s great you can do that stuff. But can you also make the headline that’s due in an hour go away? Can you give me an idea in a super simple format instead of some super complex, multi stage campaign?

likesmart

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