{ "media_type": "text", "post_content": ">$135K all in as Senior Strategist in NYC/SF? 6 years of experience (client & agency) with good education (ivy league) - want to move from Analytics to Strategy but wonder if I’ll get a pay cut?", "post_id": "5af1a0c22aef7e00136090eb", "reply_count": 6, "vote_count": 1, "bowl_id": "59e83833e19fb20017ed8a9e", "bowl_name": "Salaries" }

>$135K all in as Senior Strategist in NYC/SF? 6 years of experience (client & agency) with good education (ivy league) - want to move from Analytics to Strategy but wonder if I’ll get a pay cut?

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Feels high to me

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Are you looking to write creative briefs or do consulting-like strategy?

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Is salary of strategy roles lower than analytics roles on the same level? I’ve heard analytics roles get paid more because of the technical skills required and lower supply/higher demand.

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My general view is that Analytics start higher but top out lower agency-side. I've never seen any agency leads who are analytics people; they're normally strategy or account for creative agencies and planning for media shops. Yet at the Jr level analysts get paid way more. Given your parameters, I'd try to go consulting-side. Agencies get exposure to the business situations of their clients but they're not tasked with solving them. Consultants are increasingly handling the biz challenge and the marketing. Were you to stay agency-side in strategy, you'd mostly be writing creative briefs that focus campaigns. Also, your MBA would be valued more at a consultancy.

helpful

This looks about right to me. Analytics background is an asset imo

Thank you for asking AD1 - I prefer consulting like strategy but my background is more in marketing analytics as of now. Also doing a MBA - trying to build skills beyond analytics and gain broader business perspectives

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