20+ of these installations have popped up around NYC today. Work by Badgers & Winter. Thoughts?

Post Photo
likehelpful
Posting as :
works at
You are currently posting as works at
Highlighted IconHIGHLIGHTED

If there’s a real CTA and way I can take action I’m all for it. If not then it’s just a gimmick stunt for the agency.

likesmart

At ACD sorry, the kids in cages thing gets me really riled up.

I think we can all agree that that is bad.

I hope we could also agree that anything and everything that helps to rail against that is good.

like

I get that these things usually go up in NYC because of the foot traffic, and the cool factor, unfortunately. But NYC isn’t really the population that needs convincing. I’d be more impressed if these went up in red districts.

likesmarthelpful

Nice to hear. It’s a good idea and I’d hate to see it wasted.

Recent IconRecent

Even without a CTA this should make people think and feel. Stop looking at things from an industry perspective

likesmart

True. It’s hard not to. If I saw this, I might just break down and cry. Maybe that’s all it needs to do: make us feel something.

like

It says RAICES on it so it’s actual client work, not just an agency stunt.

likesmartfunny

I’ve gotten so cynical that all I could think was they did this for next year’s Cannes entry

likefunnysmart

During the times you’ve laid out, this was already a major part of the news cycle. The reminder wasn’t needed .

like

The comments on this thread are fucking gross. Honestly. I'm glad someone is doing something to raise awareness for RAICES - there are three year olds who are in fucking cages or now in our underfunded foster system who might never see their parents again. But let's talk about how they're trying to win an award next summer.

like

I'm not sure I follow your comment.

Low hanging fruit. Plus it’s doing nothing to help solve the problem.

likesmart

Don’t pick on the junior. They make a valid point. You know this is award bait. Any results quoted in a case film will be made up. And after award season do not expect to see anything from this agency for that client ever again

likesmart

58 comments so far. It got us talking. It will get others talking too. This is hard to ignore.

like

I like it. It’s easy to get numb to what we see on the news so if this can provoke or make the issue more real for folks, why not? And as for timing, hindsight is 20/20 so yes perhaps there were ideal moments to launch this, but we have no idea when it briefed and PS kids are STILL in cages and they are only opening new immigrant concentration camps as we speak

like

Badgers & winters is a mad house with horrible leadership who don’t care about you as a human beings so it’s funny to see them do something like this....

likesmart

Yup! Dehumanizing for sure
And hypocritical

like

Here’s the CTA:

Post Photo
like

You’re just as late to this thread as this activation was. 😂😂😂😂😂

can it be both award bait and good for the public or are we all too cynical to understand both things can be true.
I feel like all of us dog-piling and protecting our precious opinions is a way for us to conveniently avoid the moral issue here.
Kids in cages.
The only thing you can do is donate and protest. think what you want about the stunt or the agency. The only thing that really matters at the end of the day are the kids in cages.

likesmart

That too, yes.

Simple & smart.

like

Wouldn’t this have been more timely and impactful had it launched closer to the time the Trump Administration enacted its "Zero Tolerance" immigration policy in May 2018?

likesmart

Yeah, and why in NY near AdAge’s office? If they wanted to make a difference they’d pick red states. Their agenda is very obvious.

like

The creatives should live in cages until the caged kids are rejoined with their families.

likefunny

Hell, a whole agency of people should live in cages until this sick, woefully unamerican practice is ended. Call it The Cagency.

likefunny

This was WeWork’s new offshoot business WeBabysit

funny

No. Don’t.

like

This has “forced awards brief” written all over it

smartlike

They should take kids out of cages

like

Award bait

smart

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal