72andSunny doesn’t believe in Art Directors? WTF?! 72andSunny

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Not going to lie, just makes me want to work there more.

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As a designer who’s always been striving for that AD title, and now to be an AD with the title of designer, I don’t love it. But yes their reasoning is that they also need their AD’s to be able to design.

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The salary of a designer and art director with equal talent should be equal. Are you implying that a AD should make more? I just moved to a design role and I’m making way more.

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Bigfoot, Santa, Tooth fairy, Art Directors

funnylike

Unicorns.

Maybe you’re wrong and it’s art directors don’t believe in 72andSunny.

likefunny

I think what the OP means is that at 72andSunny, the art directors have to be able to design really well, so they just call them “designers”.

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Good.

likefunny

It sounds like they expect art creatives to do the work rather than "direct". 👍🏻

likesmart

They think they’re just superstition.

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They call their copywriters “writers” too. Let’s all get angry about it 🙄

likefunny

What do you mean?

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It’s their version of AD. @acd2 is correct.

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honestly it’s a confusing system, wish they would just use AD/CW.

smart

They also call their content producers “film” producers. We ain’t making movies!

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Also film is the media and basically no one shoots with film in advertising.

Confused?

I’m so confused rn

Nice, sign me up

A friend of mine doesn’t believe in carroer pigeons

Birds are government robots anyway

likesmart

Don’t they call their account people something stupid too?

👆🏻eye roll🥴

Translation: Oh, you have some ideas to bring to the table? That’s nice. Shut up and go design the ideas I wrote up already, and comp them up, and put them in the deck, and design the deck, and email the team when it’s done. K? Byeee.

Can’t art direct if you spend all your time designing. Surprised how no one has brought up the issue of budgeting and downsizing. That’s the true heart of this situation. Goes for more and more agencies. It’s cheaper to have a designer and let the writer do all the concepting.

So long live the art director!

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Not sure if I’m more put off by the all caps titles (and assumption that every director role is better than every manager role, which just isn’t true), the random hashtags, or the comment.

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