A few ACD/Senior writers I know transitioned to strategy. Anyone here done that? If so, why? Is it better? The same? Somehow worse?

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They were probably mediocre creatives.

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Just being honest.

Writers often end up doing the strategy anyway, but strategists are kinda darlings of advertising rn, whereas writers seem to be less and less appreciated… and strategists seem to be getting ridiculous $$… so it may be that writers aren’t interested in doing two jobs when they could do one for more money and get a little glory back. 🤷🏻‍♂️

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