A few months ago, there were articles about how Juniper Park/TBWA’s hand sign saved the life of a kidnapped girl in a car. But the next day, reporters asked the guy who called the cops about it and he said he had no idea what the hand sign meant, he actually called the cops because the kidnapped girl kept mouthing “Help me.” I’ve heard of agencies exaggerating sales results or click through rates in case studies, I really hope JP/TBWA isn’t exaggerating about, literally, saving someone’s life.

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Is there a link to this story? Everything I read was pretty clear it was the signal on TikToc that saved her.

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Oh well if you saw it on TikTok it is 100% accurate.

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Article reads like it's maybe not the agency's fault.
Cops said the man recognized the signal. They ran with it.

Whether they saw this article afterwards and still decide to maintain their narrative......? Who knows.

@AD1 Yes. They won the Grand Effie before claiming to have saved a single person.

I don't see how a modified fist in the air would ever work better than mouthing "Help me".

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