{ "media_type": "text", "post_content": "A former Manager reached out about an e-commerce manager role for a relatively young company doing $35M/year. The role manages inventory on the site (20 skus), CRO, and Analytics plus the e-tailers (Amazon). They launched a site redesign and CVR tanked, but from what I gather they have too much of a focus on Paid Social and upper-funnel tactics. They’re hiring for a Demand Gen Analyst/Manager from a different manager. So, the roles report into different people. Question below:", "post_id": "6102c80d3a03990020b49fd1", "reply_count": 1, "vote_count": 1, "bowl_id": "5d2771fa908b0d001ba3c77a", "bowl_name": "Brand Side" }

A former Manager reached out about an e-commerce manager role for a relatively young company doing $35M/year. The role manages inventory on the site (20 skus), CRO, and Analytics plus the e-tailers (Amazon). They launched a site redesign and CVR tanked, but from what I gather they have too much of a focus on Paid Social and upper-funnel tactics. They’re hiring for a Demand Gen Analyst/Manager from a different manager. So, the roles report into different people. Question below:

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Posting as :
works at
You are currently posting as works at

I would want the Demand Gen role to report into me if I’m going to be on the hook for Revenue or CRO KPIs. They currently use an agency. How would you pitch this to both managers for it to be a win-win?

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