{ "media_type": "text", "post_content": "A former Manager reached out about an e-commerce manager role for a relatively young company doing $35M/year. The role manages inventory on the site (20 skus), CRO, and Analytics plus the e-tailers (Amazon). They launched a site redesign and CVR tanked, but from what I gather they have too much of a focus on Paid Social and upper-funnel tactics. They’re hiring for a Demand Gen Analyst/Manager from a different manager. So, the roles report into different people. Question below:", "post_id": "6102ca97e11bdf002377afaf", "reply_count": 4, "vote_count": 1, "bowl_id": "5d27b811e470cf001b3a4f13", "bowl_name": "Digital Marketing" }

A former Manager reached out about an e-commerce manager role for a relatively young company doing $35M/year. The role manages inventory on the site (20 skus), CRO, and Analytics plus the e-tailers (Amazon). They launched a site redesign and CVR tanked, but from what I gather they have too much of a focus on Paid Social and upper-funnel tactics. They’re hiring for a Demand Gen Analyst/Manager from a different manager. So, the roles report into different people. Question below:

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If CRO is one of the most important responsability, I would have a look on the all traffic management, especialy Paid Media, even managed by a different role

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I would want the Demand Gen role to report into me if I’m going to be on the hook for Revenue or CRO KPIs. They currently use an agency. How would you pitch this to both managers for it to be a win-win?

The hiring manager oversees Marketing for a line of business (one of 2 primary business units) and has experience with DTC. The other manages Brand Marketing mostly. Both have little to broad Paid Media strategy/implementation knowledge.

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