{ "media_type": "text", "post_content": "A huge project of mine died a year back, and I just saw the exact idea on adweek. My coworker who was on the project took it to a new agency and made the identical spot. Is there anything I can do? Is this just part of the industry? I’m fucking livid", "post_id": "610ad0eebdedde002a4019b0", "reply_count": 16, "vote_count": 9, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

A huge project of mine died a year back, and I just saw the exact idea on adweek. My coworker who was on the project took it to a new agency and made the identical spot. Is there anything I can do? Is this just part of the industry? I’m fucking livid

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Call them out 1:1. Let them eat a shame sandwich

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Oh I’d ask for credit. I’d be pissed too.

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Ask for a slash, if you can’t get it, ask if you can put it in your book anyway. If you (and they) honestly know you helped create it, then you deserve to get something out of it beyond frustration. Also, when this happens, the former partner usually hits you up and says “Hey, you cool if present that idea? And if it sells I’ll give you a slash or send it to you for your book?” And you say, sure, and it’s all good! And we live in a nice, friendly world. But this game is full of inconsiderate, self-promoting a-holes, so maybe that’s uncommon these days.

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Name in the credits.

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Agree. That’s not right.

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I’d be tempted to post screenshots of the pitch on LinkedIn.

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Post the adweek article 😵‍💫

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Ask them “How did you come up with this idea?” in a public post on LinkedIn.

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Here is my line with recycling ideas at another agency. If I had came up with the concept myself I don’t feel guilty using it. If an idea was originated by my partner I don’t do it. Do you guys have a line you draw?

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