A little confused by McKinsey roles. What are the big differences between a generalist associate, implementation associate, and digital associate? Are the latter 2 just constrained to a certain type of functional work? Frankly open to all, would I have a better chance of landing role with latter 2? McKinsey & Company

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Very little difference once you start at McK All associate roles aligned to a function (e.g., digital, risk, GM&S, Ops, S&CF) are considered integrative consulting. The interview process, comp, benefits, trajectory, are the same. All progress to EM.

Implementation associates (within Ops or M&S) also get staffed to similar studies and progress to EM, but there is a slightly longer runway to do so. Interview process, comp, and benefits are the same as integrative consultants. Trajectory can be as fast as integrative consulting, or slower (with less pressure).

Integrative and implementation consultants have access to and join the same studies and same clients. Learning and development is slightly different with roles aligned to a function having more available trainings (e.g., digital- or Ops-specific training) and more tailored support from function-dedicated PD managers and learning managers. Aligning to a function also means more access to leadership through training, service line calls, and a function-specific conferences.

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I could see a digital associate requiring 3 of 5 YOE being in tech/digital in some way, but would be very surprised if digital or implementation have a lower YOE requirement for associate. Especially since I interviewed for an implementation role and actively interview our implementation candidates.

Went through the recruiting process for digital associate and it was the same process as generalist. Case+ PEI and cases were not digital focused.
I heard they do have similar types of projects due to the nature of studies being mostly digital now

I’m applying for an Engagement Manager-level role, so 11YOE.

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I think Digital associate has similar YOE requirement though it isn’t specifically called out. Just went through the process

I would suggest maybe apply for BA / SBA and discuss with recruiter in your screening call if you can be changed to Associate

Whether generalist or digital or implementation, decide based on where you feel your experience gives you best chance of an interview and what you want to do at McK

Also, implementation associates work 9 to 5 for same pay

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