A while ago, there was some advertising guy on Twitter claiming that creatives need to have great online presence. (Lots of interesting tweets, followers, ‘call out’ stuff on what’s wrong in our business etc) claiming that ‘if you can’t promote yourself, why would you be able to promote products. I don’t agree to be honest. What’s your take on this? Do you need to be ‘present’ and opinionated on the interwebs?

like
Posting as :
works at
You are currently posting as works at
Highlighted IconHIGHLIGHTED

I have a job. I don't need or want another one to justify having the first one.

like

I think having a good Twitter is definitely an asset for a writer, and side projects always help, but I honestly don't think it helps to be the "here's what's wrong with the industry" person. For one thing, it's easy. Anyone can complain. It's a lot more impressive to just be the change you want to see.

like

This is the weirdest discussion ever. What has happened to advertising ☠️

like
Recent IconRecent

Check the portfolios of the creatives who do have a strong online presence. A lot of them are lame.

likefunny

Especially the British ones 💩

like

Feels outdated by like 5+ years. I remember hearing about some CCO at Havas who believed in that.

It’s 2021. Bragging about your followers for professional gain seems desperate

like

Yeah, he was super aggro about “everybody NEEDS TO BE ON FACEBOOK!” as if it was this new thing, and wanted to stop using email for company comms to employees. This was 2017 ffs. Everyone who wanted to be was already on it. 🤡

likefunny

sounds like another layer of weird extra asks that no one but the ad industry asks of its applicants

likeupliftingfunny

guess it just comes with a career where you're hired for your ideas (and lowkey, your ego)

This is dumb. If I want to be a copywriter, why do I also have to be an influencer?

Another observation is that most of the people I see focusing on their online presence seem to have a pretty lackluster book and share some very questionable advice. All the presence in the world doesn’t fix bad work or missing experience.

likesmart

Yup, that’s true. But being faux thought leader on Twitter isn’t going to change that. Focus on your book, your Twitter account won’t land you the job.

like

If I had a great online presence, I wouldn’t be doing advertising 😩

likefunny

Sound like Gary V cult followers during a coke bender trying to get clicks on their own content.

likefunny

Total bs, you shouldn’t have to feel like your online presence is an extension of work.

like

Don't believe the hype. Look at the most prominent presences in UK ad Twitter, for example. And then look at their work.

Like in many arenas, the loudest voices are often the ones with the least to say.

likesmart

David Kolbusz is one from UK whose IG account I like. But it’s not Twitter... those Twitter hacks are something else... gotta respect the hustle for PR tho

That's like saying you have to be the greatest movie critic to be a great director, writer, or cinematographer. If they can prove how being 'present' on social makes anyone a better creative, I guess we'd have a ton of brilliant ideas out there, won't we?

likesmart

I heard the same from a CD like 10 years ago when Klout came out, and I do think a lot of places would weigh your status as an influencer heavily for a social creative role. That may or may not be fair, but outgoing, loud self-promoters do tend to get ahead in this business, but I also know many CDs and CCOs with absolutely 0 online presence, too.

like

Lmao no, some of us want to simply live outside of work

likeuplifting

You don't need to, but it can help if you have dope povs. In 8 months or so I've met quite a number of execs from shops ranging from Mischief to Majority off my online presence.

like

Sounds like corny thought leadership from someone who doesn’t have to think or lead. I’m saying this as a director who never tweets, posts an IG story once every 5 weeks. My reddit accounts are lit tho.

Activity ≠ Awareness or Ability

like

Lol so now we have to be influencers? Add that to never ending list of qualifications art directors and creatives need these days. If we were all Dong Draper, there wouldn’t be much originality coming from our socials. I like to keep my IG for me, my friends, and family. Instead of talking about my issues with the industry publicly, I’ll leave that to my meetings with my leadership since they’re actually paid to address that kind of stuff.

like

that guy sounds like a tool. based on that comment alone, he's probably in the same realm as a sleazy used car salesman.

there are a whole bunch of idiots out there that fancy themselves the next steve jobs.

like

If you’re trying to be a content creator or work in social, sure, I guess. For everyone else, no. An ability to tweet well ≠ an ability to concept.

like

Nah.

like

No. You need to do good work.

like

Related Posts

Anyone here train Brazilian Jiu Jitsu? I’m moving to the city in a month and looking for a new gym that’s good but won’t break the bank

like

Hi All,

I am actively looking for a Salesforce Developer/Admin role.
Please let me know if there are any opening in your organization.

like

Hello folks, what is the salary range for EY GDS for senior consultant 3? The HR has informed me that she can get me an offer of 27lpa + 2.7lpa (10% variable) for holding an offer of 29.5lpa (10% variable included) YOE: 9y9m Role: Scrum Master EY

like

IMO I’ve never seen more pharma jobs open. And I keep seeing so many people in non-pharma looking for new jobs... well, we’ve got them. What’s the disconnect? Why do you think people won’t make the switch?

like

Anyone in EY Advisory in NYC know how annual pay increases are distributed as a staff? I’ll be in tech advisory and have heard of pay increases from 5% to 12%. Is it domain or performance based?

Does it look bad to say “no” to being asked to get a clearance? I’m being offered strongly a role on a project that requires a clearance and I’m turning it down bc i don’t want the clearance.

like

Anybody applied for an h1b transfer (COE, regular processing) recently and got approved? If so, what was your wait time? Currently waiting for mine but not sure how long to expect.

like

Hello all,
Is anyone working in Deloitte or holding offer from Deloitte for full stack analyst? What is the maximum CTC that they are offering?
YOE: 2.5+

like

What’s the worst part about travel?

like

I was recently approached by a recruiter about a position as a litigation attorney at the DOJ. Unfortunately, he didn’t have any more specific information other than what I would be doing is “generally commercial litigation.” Can anyone share insights on what this may entail? Is it normal for a recruiter to be placing people for these government repositions?

I saw this in another post and thought I would share. How many of us are dealing with this?

Post Photo
likesmart

Hi, i am CA and MBA with 17 years of experience in finance field
I have expertise in MIS budgeting and planning and analytics
Currently actively looking out for job opportunity since my last working day with ICICI bank was March 2022.
Can anyone please refer me in TCS bPS

like

Hello Fishes, I have 3 years of experience in HR ABAP, should i further choose project in HR ABAP or should i go into generic/normal ABAP? Which has more better opportunities?

like

Hi everyone! How did you discuss with your boss all the time you’d be needing to take off for appointments? My boss absolutely hates when people take time off. Company policy is at least a week ahead of time - she says she needs at least 2. Also when someone requests off a couple days in March then a couple days in April for example, she gets annoyed and says they are requesting too much time (even if they have plenty of PTO available).

like

Does Long distance relationship ever work out? I've been in one and it lasted approximately 6 months. Would love to know if anyone has ever "made it work". Also if you have never been to one I'd love to hear what are your thoughts on LDR.

like

How much CTC we can/should ask in Wipro for 11 year Exp, skill sap abap workflow. Current 17l. I intend to ask 30l but confused whether they provide that much or not.

Ps: i hv cleared l1, l2 and hr round is pending Wipro

like

Has on-site opportunities started in Novartis?

like

Our House hold income is $160000. We both have a very good credit score. With $70000 as a down payment, what is the max mortgage we can get.

How’s tax gonna work if I work in the US (remotely) and live in Canada.

likefunny

What are other account directors making right now?

like

Additional Posts in Creatives

Hello Everyone! Does anyone have a connection at Netflix ! I am an author/marketing associate and truly my dream job is to work on the team that creates/produces Drive to Survive. I am a huge F1 fan! However, I am willing to start where I can and work my way there! I was laid off due to Covid and just trying to get back into the field and industry I love.

like

Hey guys, question regarding new years resolutions. Anyone know some good books about how to lead better and step up to become a great CD?

What are your tips for getting going on sites like Upwork? I’ve got a fully filled out profile (as much as you can without any existing reviews, etc) but haven’t been getting any bites.

Is there another site for this sort of freelance work that I should look at instead?

like

Anyone else struggling with recruiters who do not understand the basics of their role? They keep sending me UX and Copy roles. My resume is Designer to AD to CD. I've told them these don't fit but keep getting them anyway.

like

Tell me about what your favorite editor does that makes him so great, or your worst edit experience and how they blew it?

Also: mix sessions

Anyone having issues with their Mac after updating to Mojave? My machine is running like an old Atari and creative suite is essentially inoperable. And worst of all, Spotify won’t even open 😫

like

Once you get out of advertising and get a taste for good pay and work life balance, awards become so insignificant. Good riddance. 🧘‍♀️

likeupliftinghelpfulfunny

My agency wants creatives to use canva from now on. These are some slides from a presentation we received justifying why (made in canva, of course). I wish this was a joke...

Post Photo
funnylikesmart

Thoughts on starting a career in a U.S. city outside NYC, Chicago, or LA?

like

I heard that Oral B commercial and thought it was the Acura one from a few years back.

funny

Don’t kill me for this — is there any agency that doesn’t expect creatives to regularly work 10+ hours a day?

likehelpful

Which agency works on PayPal TV spots?

like

First review is tomorrow and I’m trying to score a raise. I know I’m below industry average and I’ve been doing solid work – what’s the best way to angle for a raise or bring it up? Thanks!

like

Any advice for moving into art direction? I’ve been an in-house brand designer for the last 10 years and just accepted an AD role.

like

Do copywriters typically go on shoots? And what role does the copywriter typically play when they do go? I’ve had inconsistent experiences.

Any advice for shifting from pharma to consumer?

So, I fucked up a bit. Was interviewing with the recruiter and they asked me my rate — I went low as I had a number for a senior role. The problem was I forgot in the beginning of the meeting it was mentioned this was an ACD role. Can I go back to them with a more appropriate number for the role should I get the offer?

like

Can you get in legal trouble for putting an early version of a produced script in your portfolio?

Blind judging: It’ll be about the work.
Blind judging results: 5 women. 5 men.

Me: hehe

like

What’s the difference between an Art Director and an Art Supervisor?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal