🐠Copywriters🐠

Aargh! This month I’m filling in for a CD who dictates all headlines have Title Case, no periods, and no Oxford comma. Teams under me and supervising ECD have always followed her lead. WWYD?

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Grammar is a social construct!

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Just filling in? Gotta follow their style. But you can question it.

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You’re FPO. Don’t go rogue

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Do Not Rock the Boat

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I See What You Did There

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Follow her lead.

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Just run the plays you’re given.

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Duh, don't use headlines. Make the visual prominent and/or make the headlines sub heads, with whatever grammar you like.

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Text her and ask why she does EVERYTHING WRONG

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Just follow the standards that are in the brand’s style guides. You may disagree with some instances but no one can argue with you staying true to the brand, especially when it’s all been signed off on by superiors and clients.

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