About what percent of your briefs end up eventually getting cancelled by clients due to not wanting to spend the money/other factors?

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85%

Due to tariffs, auto brands—especially foreign auto brands—are getting hit hard in their budget. So safe and cheap is replacing a lot of briefs right now.

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So many. And this is after we’ve done all the work and are about to launch lolllllll

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So many. And this is after we’ve done all the work and are about to launch lolllllll

helpful

More than half, close to 75%

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Only about 5-10% if that

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less than 1%

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My career has been mostly cancelled projects lol

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