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This is gross.
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Absolutely include awards. It shows you can recognize and help sell through good work.
An award is an outcome -just like driving sales, improving ROI, or any other metric. Of course include.
I've never put any awards on my resume since none have been as major as a lion or pencil nor do I so directly care as I would if I were the creative on it. I talk about types of clients/industries and types of projects I have experience in and size of accounts and teams I've led/managed.
How do you talk about your contributions when it wasn’t some wild activation or didn’t take crazy months of planning? Just some good old TV prep and compensating for shitty producers?
Every case study, whether a portfolio piece or a resume blurb, should succinctly answer the following questions:
What was the goal?
What were the challenges?
What was the outcome?
What's part did I play in the above/what was my contribution/here's how it mattered?
The same is true regardless of whether you're account, creative, tech, production, or anything else. You'll of course want to change HOW you answer those questions depending on your field and target reader, but the questions to answer remain the same.
Thank god it was a lion 😉