{ "media_type": "text", "post_content": "Adobe Analytics vs. Google Analytics 360: what are the high-level pros/cons?", "post_id": "5c9ab734d189b6001bf15c0a", "reply_count": 2, "vote_count": 2, "bowl_id": "552d1d24dc1c586b09d2d051", "bowl_name": "Consulting", "feed_type": "crowd" }

Adobe Analytics vs. Google Analytics 360: what are the high-level pros/cons?

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GA Pros: great UI, easy to use, free, can use other tools like Google data studio to create reports, can combine with other google tools like bquery.
Cons: reporting capabilities are a bit limited, have to be aware of PII issues

AI pros: No PII issues
Cons: expensive, outdated


GA is great, but I think for reporting purposes Power BI is the best tool

AA if you will actually use the powerful reporting capabilities

GA 360 if all you want is a user-friendly reporting interface

I’ve mostly used free GA as I haven’t had any clients with 360, so I’m not very familiar with 360. But I’ve used AA extensively if you have any specific questions about that.

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