ADs and CDs: I’m hoping to make the jump to art direction in 2022. What helps convince you that a candidate who’s currently a graphic designer has what it takes to be a successful art director?

like
Posting as :
works at
You are currently posting as works at

You’ll need ideas and strategic thinking. And a whole lot of stamina and grit for when those ideas gets killed over and over. But yes, the main thing is to be able to think of big ideas that are more than just an execution.

The best ideas come from a real truth about a product/brand and then expressed in a way you’ve seen heard/seen before. Learning not just to write executions from the off is the hardest part. It’s a real discipline that needs patience and, I find, not looking at a screen. I’m still a pen and notepad person when I’m idea generating.

likehelpful

This ^

In a very literal sense, you’ll need a portfolio that shows conceptual ability beyond design.

Design chops are incredibly important for an art director, but they always take a backseat to whether or not you can come up with a unique idea for a campaign.

like

Prove to me that you can think conceptually based on parameters defined by strategy and a well (hopefully) written brief

like

Ad campaigns made with a copywriter partner. Have at least three in your portfolio.

like

Take an interest in writing too, the two disciplines are intertwined.

like

Related Posts

Interested in working in PE, but experiences align more with the Ops side (3 YOE in strategic value creation). Is there a significant difference in total comp potential between ops and investments roles? Not sure how to make a case to break into investments with minimal DD experience, so thinking about Ops recruitment (Associate). Would also be grateful to learn about potential strategies non-DD focused consultants have used to ultimately break into investment teams.

like

Is there a good argument for getting both PHR and SHRM-CP?

like

Love the role but enjoy the big picture stuff and how finance helps shape strategy a lot more than just finance.. anyone know of AO/VP level IBD moving to consulting roles (MBB, Oliver Wyman, etc)

like

Looking to do a career pivot into VC. Have 12+ years of B2B tech marketing experience with IBM, Google, Deloitte and a number of startups. Have skills in messaging, product launches, and sales and enjoy diving deep on my personal investments (all public companies beyond a few RSUs). Have an MBA in the back pocket too. Thoughts are to join as a marketing expert and learn unique VC investment philosophy. Any advice on how to break into the VC world? Just started networking/planning.

like

Are there any online certificates/courses you think are worth pursuing in order to develop baseline understanding of analytics/AI focused product commercialization? Thinking of BCG DV toolkit

like

Does the CAIA hold much value if already doing the CFA?

Will hedge funds hire interns without CFA certification? What advice do you have for someone interning at a hedge fund?

like

Question to all the SDET people here.

I have good experience with Selenium. Now I am planning to learn either Appium or Tosca. Which one do you think will be beneficial while searching for jobs.

like

Recently got Salesforce Admin certification, have 10 yoe (8 yoe in tech and Big4 consulting), mostly Msft Dyn CRM and Program Manager experience, want to get into Salesforce world and trying to figure out which Salesforce related companies and roles would fit well with my background...suggestions?

like

Which is better in terms of growth, work life balance and on site opportunity
1. Tech M with good client
2. Morning star
3. Jci
4. Icertis
5. LTI

like

What’s the exit ops from fed consulting? What have some people done and what do they recommend

like

Anyone from salesforce background who wants to switch to product based company?
Please share experience

like

I'm looking to get into production accounting, specifically interested in becoming a production accountant for a media production company. Any tips or advice? Any companies I should look into/reach out to in Toronto?

like

Anyone find it impossible to move from audit to transaction services without a rating higher than 3?

like

Considering a move to NTT Data in a healthcare consulting role. Mixed reviews in the bowls. Major concerns are bench policy, staff aug roles, 2 week PTO, and high turnover due to job dissatisfaction. Recruiter and mgr had great things to say around growth and opportunity, which doesn’t align with feedback from the bowls or Glassdoor.
Understanding things have changed there in the last few months, I need un-biased advice from fellow fish who have recently joined or can speak to recent changes

Have any of you done think tank work? How does it differ from academia?

like

Hi all

Currently my package is 6.5 . Waiting fr my promotion to AST. My yeo is 8.7. I have more experience in manual testing and recently did Salesforce admin certification. Any suggestions for my career change as my package is low.TIA

like

Hi everyone! I’ve been a Retirement Representative for two years, with a HS Diploma. I am having a hard time being able to grow in the company, along with other gripes I’d rather not go into. What jobs in finance can I apply for without a college degree as long as I’m willing to get the required licensure? (That I would have a shot at getting hired).

like

What are the responsibilities for Grade C3A in tcs ? Is it worth to consider with YOE - 9 yrs or should i ask for C3B ??

like

What are the biggest differences between how you studied for L3 vs 1 & 2? I am really trying to avoid having to go another year.

More Posts

Has anyone ever prepared a Demand Gen waterfall conversion rate chart while using standard Salesforce reports? I know I can't create a full chart in SF dashboard. I want to build it in Excel. But I can't figure out which report will give me converted dates through the whole stage. Appreciate any suggestions! Thank you.

like

Please let me know if anybody interested on developer role with unix/c/c++ technology in TCS Mumbai location.

like

Question for the mid-30s M fish, how useful do you find the dating apps like Hinge and Bumble? Do you even match or engage with mid/late 20s women on the apps?

like

Looking for a two bedroom plus den in dc. Ideally in the Logan Circle, DuPont, Foggy Bottom, West End area. Realistic price point I should be looking at for totally rent?/ anyone w/ apartment leads?

Hi JPMorgan Chase JPMorgan Investment Management ,
Anyone working in Investment Research and Technology team in Asset Wealth Mngt division?
Wants to clarify 2-3 basic things about work and exposure towards business.
My joining is in 1st week of Nov.
Thanks

like

Asking for a raise this afternoon since I'm severely underpaid. Nervous AF. Positive vibes appreciated!

likeuplifting

Has anyone made the switch from an agency to a consultancy like Deloitte or Accenture? What has your experience been?

like

Any rooftop bar recs that arent Mr. Purple or Ampia?

likefunny

Do tax seniors or audit seniors make more?

likehelpful

NYC 🐠

Looking for a new roommate in a renovated NoLiTa / SoHo loft as of January.
Apartment is a furnished and very large (1,600 square feet) 2 beds 2 baths. A lot of the furniture is high-end (e.g., RH). Fully equipped kitchen and washer/dryer in unit.
The neighborhood is amazing, with tons of boutiques, restaurants and super well connected. The street is calm and quiet at night.
Lease can be flexible in duration (can even do month to month if helpful).
Link in comments.
Feel free to DM!

like

Looking for information on Xactly. I am considering applying but I am only hearing good which is concerning

like

Anybody from Pune office who's into creative stuff? Would love to hangout and work on projects/ experiments!

like

Tonic
Ever heard of Tonic?

like

Do we have any nanotech engineers in this bowl? I’m interested in what your job is like and what you think about it

like

Anyone know if a CD has ANY of the skills to transition into a Producer role at a production company? I love creative ppl and bringing ideas to life but I'm burned out agency side.

Amex plat used to offer a companion match for first class international tickets. Anyone know if that offer is still available or how to get it?
(Buy 1 first class refundable ticket get free companion)

like

Is there a good place to find marketing strategy templates?

like

Any event coordinators able to give me a rough estimate of what you make starting out? Looking at making a career change!

like

Clopening is sooo draining, I can’t believe it’s legal to make people do that. Seriously, can we not make laws about this stuff?

likeuplifting

For experienced realtors, how long have you been doing your job and why do you still love it? I'm fairly new to the field, but I'm excited for the future opportunities that I can already see!

like

Additional Posts in Creatives

Is there a brief out there that does start with “Rethink ______”?

likefunny

Confession: sometimes I think my creative director’s ideas are stupid and won’t work for a number of reasons and I’m embarrassed to present them because my ECD assumes they’re mine. Can anyone relate?

like

Ever see your rejected ideas win Grand Prix by other creatives? Seen it more than twice?

like

I have a hard time finding the right music that helps bring film to life. Any advice?

Going to Cannes for the first time. No passes. No plans. What should i do?

likefunny

My partner left the industry during the pandemic and I’ve been lost since. We worked together our entire careers, and I feel like since he left I haven’t come up with a single good idea or really cared about any projects. I know I wasn’t the reason he left, but I have imposter syndrome now. Did he carry us as a team? Am I good enough to do this without him? Do I care enough to do this on my own? How do you deal with losing a long-term partner who was half of your work life for years?

like

Any takes on reaching out to creative recruiters directly? Is it hit or miss?

Is anyone familiar with / know anything about a startup called Cloud Kitchens in LA? Please DM me if so!

like

What do you wish you knew earlier in your career that would make you better today?

like

best creative briefs… templates? what do you like to see / not see on them?

like

Would anyone freelancing or doing contract work mind sharing their price points for identity (logo) design? I believe I may be charging too low

like

What do you all consider to be a great interview? Feeling a little rusty and want to do well!

like

How do I get experience in broadcast production if nobody will give it to me? Mostly done social/digital stuff. It’s still early in my career. Help!

like

What other creative outlets do you have outside of your job? Not necessarily side hustles, might just be something you do just for fun or creative nourishment?

like

What’s the idea behind Capri Sun’s Break Free TV?

like

Is a masters in marketing/communications worth it? My end game is becoming a VP of Digital Marketing or CMO for Sephora or L’oréal

like

How many pieces of work do you ACTUALLY make per year? From briefing through to completely produced/out in the digital/outdoor/TV/social world?

like

A quick typography convo about widows:

In college I was taught any word over 9 characters is NOT considered a widow. Yet, most other creatives (including CDs) aren't aware of this...

like