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ADs, what are your roles and responsibilities at your agency? CDs, what’s ADs role, in your mind?

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Not every agency is the same but the Mid level AD’s on my teams collaborate with their CW partners on concepting 360 campaigns... so ideation of TVC, social, activations, etc. Part of that ideation is helping establishing the visual story telling for said campaigns as well as doing the graphic design work of the executions. Also presenting work internally and sometimes presenting work to client. Obviously the degree of involvement varies depending on your experience but that’s where CD’s should mentor and guide to help you build on your skills and do great work.

likeupliftinghelpful

I was hired as an ACD (according to the recruiter). I left my job and teams to join an agency where I don’t have any decisional power at all. So, it caries from agency to agency.

To be an optimistic, reliable (as in reliably putting forth good thinking), idea maker. Not afraid to fail. Starting to learn how to make a campaign. Should have a solid POV.

CD1 reply - I had this dynamic with my partner as well. But now I’m at a place where it’s much more digital and social work. Hoping we can land clients and push current clients to do larger campaigns and video. I do feel like AD roles are starting to converge with the same skillset as a graphic designer, any other ADs feel that?

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